Marketing has been a part of the world for as long as there have been goods and services sold. Culture has been shaped with savvy marketing and everyday products have been made into a cultural gesture through marketing alone. The achievements of marketing in human civilization are too many to count. However, in the 1980s there emerged a new platform called the internet. In 1994 the medium became available to the world with the world’s first publicly available browser. Netscape. The medium was the internet. Over the last 30 years, the internet has changed the landscape of marketing more than anything else. A term called digital marketing has been coined in these last 30 years and it has become a billion-dollar industry today reaching almost every country in the world. So, in this blog, we will be talking about the rise of Digital Marketing.

Today the internet is used by billions of people around the world and the number is increasing more and more every day. These astounding number of internet users are being advertised with various types of marketing strategies, and that has helped create a new industry of experts who have pioneered the platform of the internet. This has led it to the rise of Digital Marketing.

The industry started to gain momentum and popularity when the operating systems such as Mac OS from Apple Computers and Windows from Microsoft started to come with a preinstalled internet browser that was provided to help the people with accessing the internet. This increased the number of internet users exponentially. After this, this was followed by the developments on the internet with the release of websites where you could search about anything in the world and they would show you results. We are referring to search engines. Electronic mail a way for you to communicate instantly with your contacts was also invented. It helped bring people closer. E-commerce was also invented through many pioneering websites like Amazon and E-bay. All these inventions were key to the development of digital marketing.

When these services as we mentioned above, became available to the public, there were many new ways for the businesses to reach the customers. This started the journey for digital marketing. One thing that the marketers knew was, the internet could be most easily accessed through a search engine. And search engines require keywords for the search results to show up. This was the start of the digital marketing strategy known as, search engine optimization. The marketers started to create relevant and keyword-rich content that could be crawled by the search engines and shown on the result pages. The businesses soon realized that being higher on the result pages would mean the most as people often trust the top results more than the results on page 7. This started the practice of keyword stuffing, excessive tagging and the use of backlinks.

The rise of digital marketing started with Big data. Big data was the ability of businesses to record, store and analyze consumer activity. This was groundbreaking as this allowed digital marketers to learn about their customers and their interests the best.

Another revolutionary invention for digital marketing was social media platforms. Social media platforms such as MySpace, Orkut, Facebook, and Twitter helped create a whole new type of digital marketing on these social media platforms known as social media marketing. These platforms also helped provide more and more information to the digital marketers on customer interests and customer behavior. Social media platforms allowed marketers to get in touch with customers on a personal level like never before.

The next revolutionary invention for the digital marketing world was the rise and popularity of smartphones. Over the last decade, a large percentage of internet users have been seen to shift to the mobile platform. The mobile platform has helped marketers reach customers anytime and anyplace.

Today, there are over 4-5 billion internet users around the world, over 3 billion of those users are registered on to some social media platforms and over 5 billion people around the world as expected to be using mobile phone devices. These numbers are astounding. The reason why digital marketing is different from any other type of marketing is because of the personal approach and the ability to adapt to the needs of the customer. Digital marketing provides all types of solutions and at a very cost-friendly package that can allow even the smallest businesses to have digital marketing for their brand. The market of digital marketing is growing and it will grow as the number of internet users increases day by day. If you are interested in learning more about the topic or if you are interested in learning more about the benefits of digital marketing over traditional marketing, feel free to contact us through our website. We Love Digital Marketing is the best digital marketing firm in Kolkata. We provide all types of digital marketing services for an affordable price.