Search engines are the new-age libraries. They store webpages and such instead of books and papers. Search engine algorithms are used to process the queries given by users and browse through the internet for results. Google is the most commonly used search engine for web searches. SEO stands for Search Engine Optimisation and content creators who create content to maximise this optimisation are known as SEO content writers.

Search engine algorithms consider several factors, a few general ones being-

• Words of Query
• Relevance
• Usability of pages
• Expert sources
• Location and other settings.

The relevance of each factor is dependant on the type of content. For instance, the most updated content plays a massive role with queries regarding news and current times.
The primary goal of an SEO is to present the most relevant results to the audience. There are several search engines but it all depends on the content one is looking for: organic traffic is supported by Google’s algorithm whereas if it is video views, it’s YouTube. Regarding content, anything which is created with the mission of attracting search engine queries is referred to as SEO queries. Every content is unique and can be developed and marketed differently but a basic guide to important factors to be followed are -

Research the Keyword:

To generate traffic through search, keyword research is necessary. It is an easy way to stay focused and write according to the search volume that already exists. In layman's terms – " write about stuff that the audience is already searching for".

Optimize the Keywords:

There are many guides on how to maximize the usage of the focused keywords. General repetition will not be useful unless there is relevancy.

Organization of Content:

There must be a logical order to a content. This is positive for the SEO and helps the audience find other related content easily.

Promo Business:

Promotion of content is as important as providing the content. Social media and link sharing gives the necessary exposure to one’s work.

The job of an SEO content writer is to generate maximum organic traffic through search engines. There is a possibility to direct this traffic into sales as well, but that is the role of an SEO Copywriter. The SEO content writer is one who knows how to write content which is both informative and has a compelling narrative. They also help drive social shares, engage the audience longer and optimize conversions. They drive awareness to the brand and help social media promotions too. At We Love Digital Marketing, we provide professional training for SEO Content training and other types of social media marketing. After all, this is the digital age and a success story begins with the number of hits. Training and guidance from a professional institute will boost your image and the profession itself.