A website is the digital representation of your business. If the entrance of your business is not welcoming, you are unlikely to have a successful business. The homepage of your website is equivalent to the storefront and name board of your business. The saying, ‘First impression is the best impression holds good for websites. The homepage acts as the front door of your website, welcoming the visitors. The homepage should create a positive impression to have a successful website. Understanding why it is critical when you design your website so that your digital presence is strong.
Creates the first impression
Your homepage acts as a welcome sign to your website. It is the first thing they see when they enter your virtual business. Having an aesthetically appealing and functional homepage will attract and entice visitors to explore your website. It is important to create a strong impression from the word go to build confidence in the user about your business.
Represents your brand values
The homepage gives a glimpse of what your business is about. It displays a gist of visual and written content regarding your business. Make sure the logo and tag line of your business is clearly visible and eye-catching. Include all the information that explains the functioning, services/products of your business.
Doorway to other pages of your website
The homepage functions like the cover page of a magazine, displaying information about the contents of the website; it functions as a portal to enter the other pages of the website. Therefore, it is necessary to link all the pages on the website on your homepage.
Critical for converting customers
The homepage receives the most traffic on a website. It has the power to attract and captivate visitors. A homepage with an attractive layout and good functionality will lead to more converts. Ensure there are CTAs on the homepage to increase sales and improve business.
Display of credibility of your business
A well- designed homepage reflects the credibility of the business. Building a website requires hard work and dedication. If your website and homepage are built with the target audience in mind, it builds confidence in the visitor and increases the number of return users.
Can be used to connect with the user
A homepage with contact details like email and social media accounts makes the business easily approachable. It gives the user an opportunity to connect with the business quickly. Thus, giving the user a feeling of reliability.
Websites help in expanding your business beyond boundaries. They help in connecting with people quickly and market your business. For your website to work well, your homepage should be intriguing. It should represent the essence of your business. The homepage is the face value of your website. The higher the face value the better your website performs in search engine ratings. This is the reason why your homepage is of great importance.
We Love Digital Marketing is an internet marketing firm based in Kolkata with a varied clientele from around the world. We specialize in creating a strong digital presence for their clients using the best digital marketing strategies. Our services include Social Media Marketing, Content marketing, Search engine optimization, Email marketing, Pay per click and Link building.
