The success of any business depends on its marketing and popularity. With time marketing strategies have changed. Spreading the word through mouth, pamphlets, registering in telephone directories are age-old strategies. Some strategies like television ads, newspaper ads and billboards have stood the test of time. There is much importance of digital marketing in today's world.

But in the 21^st century, the best marketing strategy is online marketing. With the majority of the population depending on the world wide web for their needs, the importance of online presence is profound.

Whether you are an entrepreneur, a multinational company or a freelancer, the best way to let people know about you is through the internet. An online presence can be in the form of a website, a blog or social media accounts- having all four is the best.

Reasons that online presence is important are:

1. Increases visibility- The world is now a small place; geographical boundaries are not a hindrance for people to connect- all thanks to the internet. Websites and social media make you visible to your potential customers. Being active in the online world increases your SERP and thus your website traffic.
2. Easy accessibility-The internet provides two-way accessibility- for customers to find businesses and for businesses to find customers. Therefore, having an online presence will increase your customer base.
3. Brand Building made easy- With various online platforms available for you to access, it is easy to build a brand for your business or yourself. Your presence online gives the visitor a 360-degree view of your business- your products/services, your motto, your views about various factors regarding your business, etc. Effective use of digital presence will create a positive image of your business.
4. Increases credibility- With an increase in people doing online research before they decide to purchase a product or avail a service, an online presence can make or break your business. Having a good online presence builds confidence in the customer and makes your business more credible. Make sure the visual and textual content in your online profiles induce faith in the customer.
5. Easy and effective marketing-Marketing is most essential in today’s world. Be it a product, a movie, or a TV show; the way it is marketed will reflect its success. The wide reach of the internet has marketing easy and effective. The internet acts as a medium to showcase your business as well as a medium for people to spread the word by sharing your content on their online profiles.
6. Helps you understand the customer- An online presence will help you connect with potential and existing customers like never before. The customer now has a platform to express his views on your social media accounts or write testimonials/ reviews on your website. This will help you analyze the direction of the business and help you improve it.

We currently live in the digital era; the influence of the internet on our lives is intense. We rely on the internet for a wide range of activities- from finding services nearby, ordering groceries, food, booking cabs and several other things. With the increase in usage of the internet, the importance of online presence increases for businesses as well as individuals. Developing a strong online presence is also known as importance of digital marketing which will increase your success in the digital world.

We Love Digital Marketing is an internet marketing firm based in Kolkata with a varied clientele from around the world. It understands the importance of digital marketing. We specialize in creating a strong digital presence for their clients using the best digital marketing strategies. Our services include Social Media Marketing, Content Marketing, Search Engine Optimization, Email Marketing, Pay Per Click and Link building.