Instagram is a social networking platform that has evolved from being a photo and video posting app to a source of income for content creators and a sales platform for businesses. With its growing popularity, learning interesting facts about Instagram will help increase digital visibility.
Instagram was created by Kevin Systrom and Mike Krieger in October 2010 in San Francisco and later bought by Facebook in 2012. Its name is a blend of instant camera and telegram. The growth of Instagram has been exponential, from one million users in 2010 it has reached one billion in2020. It has become so popular that the word Instagram is used as a verb, as in, ‘Did you Instagram today?’.
If you want to know what is currently trending or want to start a trend, then Instagram is the place. With hashtags, posts, stories, and IGTV creating an impact are easy. Knowing facts about Instagram will make it easier to create an impact. Let us discuss some of the facts about Instagram

Popularity-

Instagram is one of the most influential social networking platforms. It has one billion active users monthly and 500 million active users daily. India stands 2nd in the number of users with 73 million. Approximately 53 minutes is spent by a user scrolling through Instagram.

Create an Image-

Instagram helps in building a brand image for influencers and businesses. IGTV and stories are creating the most impact on this matter. Stories are the most popular way to attract attention to a product or service. Brands don’t just sell products but also advocate their brand values on Instagram.

Youth Centric-

Though Instagram is used by people of all ages, it is most popular with the younger generation. Most Instagrammers are below 34 years. The average age of an Instagrammer is 18-24years. It has 51% female and 49% male users.

Shopping platform-

Instagram has a huge brand presence. Most popular brands have an Instagram account where they promote their products. There is a growing trend of people reckon on Instagram to look for new products and services or their reviews. It is seen that people tend to have faith in products promoted on Instagram. 130 million users are interested in shoppable posts.

Influencer marketing-

Many luxury, clothing and beauty brands use influencer marketing as one of their marketing strategies. Instagram is the most popular platform for it. Therefore, it has become a source of income for influencers.

Ad space-

Instagram stories act as ad space for brands and businesses. Instagram has the most advertising revenue than other social networking platforms.

Instagram started with being a creative medium for people to share and showcase their likes, hobbies, passions and life in general. The first post was a photo of South Beach Harbor at Pier38 by its founder Mike Krieger. Now it has added a feather to its cap by becoming one of the most influential platforms for celebrities, content creators, brands and businesses. Understanding the different aspects and facts about Instagram will help you optimize its usage and increase your digital influence. Visit We Love Digital Marketing's website for more information.