Nowadays, we are hearing a lot about digital marketing and SEO services, the ranking of the website, social media platforms and whatnot. Predictions of the career’s successful future have been attracting many people to come aboard. So, today let us get a preview on the topic and discuss the trends of 2020.
WHAT IS DIGITAL MARKETING?
I know this has been a continuously popping up question but it has its importance too. So, digital marketing is a course having a futuristic career option. The best part about the course is that it can help you reach greater heights without giving in too much. We already call this era as the digital era. And the scope and usage of digital-based equipment will grow rapidly. It is a course that helps you look forward and adapt to changing times.
WHAT IS SEO?
Search Engine Optimization or SEO is an integral part of digital marketing. It is the process of increasing the quality and quantity of the website to gain more and more traffic. It helps in increasing the visibility and ranking of the website or web pages. SEO is an effective mechanism for creating a reputation for the website to attract direct traffic.
LATEST TRENDS OF SEO 2020
It’s a new year, bringing with itself new and latest trends in all spheres. Trends don’t always indicate clothes there are trends and styles for each sector to keep up with the changing demands and diversity. So, let us talk about the latest trends 2020 has brought in regards to the SEO.
1. The User Experience (UX) matters
The SEO professionals should focus on the user experience in this New Year. The audiences are becoming very particular and they are largely considerate about the quality they are provided with. If your UX is not appropriate then they may leave almost immediately.
Discover and try new techniques to provide your audience with the best user experience leading to increased traffic and positive feedbacks.
2. BERT helps create impact
Bidirectional Encoder Representations from Transformers or BERT enables anyone to train their question answering system. It is the latest developments made by Google which should be used by the SEOs to increase their chances of ranking on the first page.
3. Voice search and feature snippets
A study has found that 20% of the mobile searches were made using the voice search. It is the growing habit of people because of the ease it provides. SEOs must consider tapping on this opportunity to optimize the website as per the voice searches. This can be a great opportunity to reflect your web link at the first page and first row. This is known as feature snippet which is the summary of an answer to a voice search query. The best part is, it appears above the paid and organic ads. Also, it is noticed that most people are satisfied with the snippets they hear/see.
4. The Influencer does influence!
This is an ongoing trend seen in the market where we find most people on Instagram, Facebook, youtube or tik-tok call themselves as an influencer. Though we might look down upon such titles, the fact of the matter is that these titles are hard-earned and are capable of attracting a huge number of audience. Try to incorporate ads or video clips with these influencers to add up to your traffic.
5. Content remains the king
As always, the importance of content is unbeatable. Earlier, the quality of content and usage of keywords held immense importance. Though it remains the same now, with a few add-ons. The quantity of the content is been given the same importance as quality. Researchers show that the average length of leading websites is around 2000 words because they reflect high quality alongside rich quantity.
These were some of the many latest trends of SEO for the year 2020. It is a very interesting arena demanding an eye for details and constant upkeep with the competitors and the trends. We here at We Love Digital Marketing provide you with the best SEO services. Visit us to know more!
