The era of digital marketing is ratcheting up quite ostensibly. The flourishing digital marketing has held the world of merchandise and goods in its palm. The congeneric growth of social media and digital technology is the major cause of its prosperity. It allows even the smallest business domain to rise up to the top. Amongst such fresh and young entrepreneurs, the question arises that should you follow your competitors in social media. It will definitely provide you with some scope to improve your product or content always. Therefore, there is no harm in following and keenly observing the activities of your fellow competitors in this era. 

Advertising plays an important role in the sale of your product.  Now, observing how certain types of advertisements work for your fellow competitors can help you choose the most suitable advertisements for certain products. You can observe the response received by their blog, Instagram post or their Facebook page. In the same way, most probably the noetic and similar minds of entrepreneurs competing in the line of similar products often come up with the same ideas.

You should study their blueprint of ideas meticulously and compare it with yours. Also, don't launch your own product right away. Wait for the response of the audience to the product of your competitor. After collecting enough information regarding its pros and cons, launch an improved version of the product. Do all this with suitable digital advertisements so that there would be no stone unturned and your product would receive 100 per cent success.

You don't need to waste your precious time and your own resources to find out what would work for you. You just need to focus on your competitors for that. Just observe how it would turn out for them and proceed further. 

Another important aspect that you need to focus upon is the quality of your content. The world of social media has existed for a very long period of time now. It has shaped your lives and provided a great impetus to business domains. Change has become a principal of lives for us. With that in mind, the domains and entrepreneurs should always be on their toes in bettering themselves.

They should observe the minute details on their content like the quality, video content, audios, visuals and imagery used. Could your posts and videos be too long or too short? Do you have crisp imagery or clear audio? And do you have a consistent theme throughout all of your posts, or do you just randomly post stuff? Nothing beats original content with the right amount of SEO keywords. It draws raw and appropriate traffic to your website. 

You should have a proper brands name with an eye-catching logo which makes you stand out from your peer competitors. Your feed should be constantly filled with posts. It shouldn't be disarray of constantly random posts, videos, audios or visuals. 

Do you have a positive relationship with your fan base? All of us get criticised online, that’s just part of the interactive nature of the medium. But you need to draw energy from the positive comments and take genuine constructive criticism when you get it. Also, you must focus a great deal on promotions. Make sure your product is well advertised with constant posts on various social media platforms. 

Simultaneously you need to focus more on what doesn't work for your competitors. It could be a poor response on the Instagram handle. But at the same time, their Facebook page might be flourishing. Is it because the audience for your particular product is restricted mainly to Facebook and not any other platforms. All this would make a great difference as it would help you to prevent wastage of your resources and energy at the wrong place. 

Reading blogs of some famous business labels can inspire and fill you up with overflowing ideas. This is very important in light of increasing digital marketing and new entrepreneurs. It can also provide you with a way out from a rut. Plagiarism and inspiration are two entirely different concepts and should be carefully dealt with. Also, if you decide to work on a similar topic, you need to work extra hard to make sure that you’re only taking a small amount of inspiration from the competition.

We Love Digital Marketing, a leading digital marketing company in Kolkata and a brand created to promote websites in the digital marketing sphere. This domain employs several strategies and tactics like search engine optimization, personalised emails to the targeted population, content marketing, pay per click, link building and the most important - social media marketing. This company has done over 900 projects with 3000 + followers. It has provided its invaluable services to famous brands like coca-cola and DePaul's. It also provides a learning opportunity to the budding digital marketing enthusiasts