Search engine optimization is a technique of employing organic and most searched keywords to direct organic and targeted population to your website. This technique is cost-effective and requires skill. Every website must have an effective blog with keywords in the articles to attract the right and targeted population. This is a method of advertisement. Many leading brands employ this method to gain momentum and fame in the market of digital media. For deciding upon the particular keywords, you need to do a lot of research. There is a raging discussion regarding long tail and short tail keywords along with their pros and cons. They both are used for different purposes depending upon the requirement and situation.  In the following discussion, I will mainly stress on these two types of keywords employed in SEO. Let us discuss Long Tail Keywords vs Short Tail Keywords.

What are long-tail keywords?

Long-tail keywords have more than 3 words in it. It is definitely more specific and brings out more detailed results as compared to short-tail keywords. It excludes the broad results presented by the search engine and presents only specific and desired products or articles related to search made. These keywords can work more in favour of the marketer but both the types of keywords have their own pros and cons.

What are the short-tail keywords?

Short tail keywords have less than 3 words in it. These keywords present a plethora of broad sets of information or products. They are more generalized keywords than long-tail keywords. These keywords are probably the first search you make when something pops in your mind. Most of the time, the general population employs these keywords while making a search on any search engine. Therefore, marketers and advertisers mostly lay stress on such keywords while designing a blueprint for their search engine optimization technique.

Long-tail keywords vs short-tail keywords

Now, I will chalk out the difference, pros and cons of using these keywords.

Long-tail keywords

Volume

The volume of traffic while utilizing long-tail keywords is far less than that of short-tail keywords. These keywords are specific for such companies which cater to the needs of a specific group of the population only. This feature will greatly reduce a vast lot of non-profitable netizens blocking the desired traffic to your website

Competition

This feature also reduces the traffic for a particular product catering to a specific lot of individuals over the internet. Therefore, you will face minimum competition from the contemporary business domains. Your search result would be greatly improved if you employ the correct long-tail keywords for it. 

Focus

More number of keywords in the search engine indicates that the specific netizen is very particular about the product he/she is looking for. It will bring a profitable crowd to your website providing the facilities that the person is looking for. So, there is a high focus.

Short tail keywords

Volume

When an individual search for a very generalized term, their search engine is going to flood the related articles from every nook and corner over the world wide web. Therefore, the volume presented by employing short tail keywords is quite high as compared to long-tail keywords.

Competition

The volume of the results is directly proportional to the competition faced by the domain. Your brand must have garnered a lot of fame and popularity in its sphere to be shown at the top of the search page. It is one of the downfalls for new business domains as they are being constantly overshadowed by the bigger brands in the market. So, it is generally tough for a newbie brand to make it to the first page of the google search results. Therefore, long-tail keywords win in this aspect. 

Focus

With more generalizations come more vague results and searches. This will again lead you into tough cut-throat competition with already established brands in the market. For example, if you search for " mobile phones", the google search engine will naturally present you with high-end brands with their products. If you don't highlight the features you require on the mobile phone, it will continue showing you very vague results according to the most popular search done all over the internet. With the employment of more keywords would come more specific and focussed results. 

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