In the internet era, the amounts of choices, options we are presented with, in almost every single thing, are innumerable. With that said, it is now more important than ever for you to figure out how to grow your social media following in order to be the 'best' choice individuals want to go for. Below given are some Tips to grow your social media following, which does not just mean an increase in the follower count but also correspondingly assures increased profile reach, more sales for your company, better brand recognition, collaboration opportunities, brand development, increasing customers, fans or audience depending on the type of content you produce.
Be Regular and Consistent on social media
"Consistency is the key!" We all have heard it. Just like anything, you have to strive to be consistent in your social media presence. Not just that, but you need to be regular and consistently effective with the work you are promoting on social media. The way you initiated your business, being upfront and clear about your message in front of your followers; you need to simply keep doing that. You need to continue keeping up with their expectations. The value of work lies in its quality, and a quality content can attract followers, but constancy and regularity in its presence makes your followers stay. Consistently posting content on your social profiles ensures that you are present and reachable to those you want to connect with you. You can be more creative in how you portray your message as the time goes by, but the fashion of your content needs to stay the same, so as to give your existing followers a reason to stick with you, while also attracting new following in the long run.
Connect with influencers and industry professionals
Connecting with industry professionals and influencers is a great tactic in enhancing your social media presence and building a significant following. If you're up-to-date with your industry, chances are, you already know relevant micro-influencers, full-fledged companies or established brands that your customer base and target audience admire and follow. By following and further sharing their work on your stories or posts, you are ensuring a type of connection between you and your followers. Secondly, you are also opening a door for engagement and collaboration with that brand, if they respond to you by mentioning you back in one of their posts as well. Given this opportunity of getting your work promoted to an audience unaware of you, you are benefited with a whole set of new followers if they like your work. "Go live" on your channel and connect with speakers and influencers in a chat session to engage closely and heartily.
Use Hashtags (#)
Out of every tip in this article, this is the most simple yet the most effective one. By placing a # at the end of a caption on Instagram or in a tweet on twitter, you are categorising your social media content under a specific tone, style or meaning. It could also be about a recent event that is trending, so when people follow that particular hashtag, your content appears in line too. Twitter is the king of hashtags as it shows the trending hashtags right on the top of its page. They make it easier for the netizens to discover you when they look for those specific hashtags. Hashtags aggregate all the content under it, also helping you find different ideas and styles that you could adopt for your own business. Some examples of trending hashtags these days are- #stayhome, #socialdistancing, #workfromhome.
Post content according to the social media channel
This sounds tricky, but you probably want to use this tip with a 'target audience' approach. You should look to strategically use each social media channel based on its strengths and demographics, and target an audience specific to the platforms. What works on Twitter does not necessarily work on Instagram or Facebook. Think about the reasons people use a certain network for, and post content accordingly. Your content must consistently resonate with your specific audience to not just maintain the current customer count but also attract prospective followers. For example- Instagram is mostly visual, so posting photos and videos related to your work will help people on Instagram recognise your brand easily. However, on Twitter, the case is reversed. On that platform, people expect the latest news more than pictures or videos promoting businesses, so if you are the one to not follow the pattern, it might affect your profile and follow.
Follow the trend; make use of the meme culture.
"A little humour hurts nobody!" With this in mind, more and more businesses across social media are using memes- visual jokes, to promote their brand in an inexpensive and far more interesting way. This also attracts more audience and leaves a friendly and approachable impression on the followers.
Meme marketing can be an extremely useful and low-cost way to create engaging content that also helps you gain more following on social media at the same time. Because memes are trendy and relate to a contemporary event, they make your brand seem modern, up-to-date and appealing to the youth especially. Since memes are the most shared content on social media, they help you reach a wider audience.
Not just the youth; everyone loves humour. When people send the meme to a friend for a laugh, they also promote your work unknowingly, ultimately helping you to reach a greater following than what you had. While this is a "no-brainer" formula to build a following, make sure to not overlook how your audience reacts to it. If they don't accept jokes well across your social media pages, you should opt for something else!
Don't ever 'buy' followers on social media.
Some people assume that purchasing followers on social media are a shortcut to building a large online community. There are no shortcuts to success, and you cannot be a successful influencer with fake followers as well. Even if the money you used to buy those accounts is not a significant amount, it will largely end up being a bigger problem than its worth. The biggest problem with this is that it pollutes your audience and ruins original your audience insights and hence limits your reach further. Instead, opt for methods that will help you gain more following genuinely.
Hire a social media agency
We cannot stress enough on the benefits and advantages of social media in increasing clientele and taking the overall businesses to another level. For quite a few years now, it has been a great way to connect with an even wider audience and increase sales to a margin we never expected. Brand recognition has also been easier than ever, now that social media has almost replaced the print media. Unfortunately, not all firms, brands, businesses or even individual celebrities with a lot of followers, have the time, the right knowledge to grow their social media presence, promote their work effectively or even the expertise to handle all their social media accounts together. Therefore, a great way to ensure success in all these spaces is to outsource all such social media needs to a specialised social media agency or a digital marketing company. Such companies have experts that implement your plans and goals effectively thereby benefitting you with an increased social media following.
With social media becoming the only platform for certain businesses, brands to thrive on, clearly because of the pandemic and work-from-home culture, factors like brand presence, following, profile reach now have the ability to make or break your business. Therefore, effective ways must be mapped out and prioritized. This is where the expertise of a digital marketing company plays an important role. Here, at We Love Digital Marketing, a company based in Kolkata, India, we have a team of expert digital and online marketers that has the potential to accomplish all your social media goals successfully. Driven by enthusiasm and a sense of commitment, we’re determined to expand your horizons and take your business profile to new heights. With years and years of experience in the field, we are proud to announce that WLDM is the best digital marketing and social media agency in Kolkata.
