With the fast-paced growth in technology, everything is getting updated and upgraded in the modern era. Marketing has used the digital world in its favour and is getting new approaches time after time. Every year, digital marketing is growing with new advancements and 2020 is yet another year to mark for its various sensational updates.

Chatbots:

Chatbots are programmes that are designed using artificial intelligence. These are “virtual attendants” that can interact with clients through text or voice interface. This is done by processing the query of the user and clarifying according to the algorithms programmed. Chatbots interprets, identifies and makes out what information is essential for an apt response based on the text presented by the client.
Although Facebook had been making use of Chatbots since 2018, it has now spread to digital marketing sites which are actively making use of this technology to guide each and every user who visit their web pages.

Changes in Search Algorithms:

To keep up with all the vast content that is being uploaded, Google has made a significant update to optimize its search engine. The BERT refers to Bidirectional Encoder Representations from Transformers. This structured data update will improve its capability to give search results with accuracy. It is chiefly dependent on the correlation of the context in a website and the user’s search words.

Artificial intelligence:

Programming with Artificial intelligence has become popular in the last years. Now they have also started ruling the digital marketing world. Artificial intelligence is now employed to design procedures for the benefit of business empowerment.
They are extensively used for targeting specific customers. By using complex algorithms and processing historical data of people, this artificial intelligence brings forth related advertisements to a person when they are browsing the internet.

Content and Context:

Content has become the key in the world of digital marketing. Microblogging has taken over traditional marketing in most places. Memes, posts, gifs and short videos are the most trending form of digital marketing.
Context also matters for search engine optimization. Displaying in the top of search results can only be possible with apt context. Search engines filters result based on the occurrence of keywords in the context of a website.

The year 2020 has been a buzz especially with all the new updates that have come up. The current digital marketing trends and strategies have become crucial for all businesses to give special attention to. Being aware of the latest enhancements and keeping up with the industry is not just it. Shining among your competitors by mastering technology should be the prime goal. People are always yearning for something new, smart and quick. Technology and its updates have made anything possible in the digital marketing world. Any marketer should learn to use it wisely and ethically.

WELOVEDIGITALMARKETING:

We love DigitalMarketing is a digital marketing company in Kolkata offering various services to brands who wish to make a mark in the online marketplace. We have new strategies and unique ideas to make brands stand out among the other competitors in the virtual world. Our company offers many different services like Search Engine Optimization (SEO), Social Media Marketing, Search Engine Marketing, Content Marketing, Mobile Marketing, Email Marketing, Graphic Designing and Web Development. We have grown and earned the title of being the best digital marketing agency in Kolkata. Along with our hard work and dedication, we take full pride in using technology to deliver to our clients’ needs outstandingly.