Most people spend a good part of their day scrolling through social media. Social Media is not just easily accessible by everyone, but also most people use different social media platforms because it is informative as well. While the Internet replaced the traditional means of marketing, the new media or the different social media platforms soon became a great platform for marketing.

Instagram is the second most logged-in social media platform in the world, the first being Facebook. Almost 1 billion people use Instagram every month worldwide. 90% of the users follow at least 1 business account. Like any other platform, Instagram marketing is competitive. But with an effective strategy, you can achieve all your marketing goals on Instagram.

In 2020, Instagram launched Instagram Shop making it one of the best marketing platforms. It will not just boost your sales, but increase traffic as well. Let us discuss Instagram Shop: The Latest Digital Marketing Tool

What is Instagram Shop?

Instagram shops help consumers browse products, search for products, and make a purchase on the app itself. This feature helps people to discover new products. There is a large audience eager to buy from the brands they follow. Following are the features you can enjoy on the Instagram shop –

• Use shopping tags – You can use shopping tags to highlight products on your feed, IGTV, and stories. 
• Shop from promoters – When Influencers wear your products, they can add shopping tags to the products, so people can directly shop from you.;
• Show advertisements with product tags – When you publish an advertisement on Instagram, you can add your product tags to it. 
• Set up a product detail page – When people visit your shop, a product details page will show all relevant details of particular products including where the product is tagged on Instagram.

How to set up an Instagram shop?

Setting up an Instagram is easy and requires few steps.

• Firstly, there are certain conditions you have to meet for setting up your shop. Having a website domain is one of them.
• Secondly, you must have a business account to set up an Instagram shop. This feature is not available for personal accounts.
• Thirdly, you will have to connect to your Facebook page. If you don’t have one, you can immediately set up one.
• Fourthly, you will have to upload a product catalogue.
• Lastly, once you’re done uploading a product catalogue, your account will be put up for review. It will take a few days before it gets approved and you can turn on shopping features.

Once you set up your Instagram shop, you will be able to provide users with the best experience. If you have always looked for ways to expand your business, then Instagram shop: The Latest Digital Marketing Tool is the thing for you.

We Love Digital Marketing is a digital marketing agency based in Kolkata. We aim to make your business more profitable by using the latest and most effective strategies. We have a qualified and experienced team who work on your projects and deliver quality work bound to give you results. Contact us for Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, and other digital solutions for your business.