Social Media is the most comprehensive tool for an effective digital marketing strategy. The users and engagement options on social media keep on increasing. 

For anyone who has the slightest idea about marketing would know how important advertising is for building a brand. Similarly, there are many strategies to build your social media presence, but the most effective way is through social media advertising.

Why is social media advertising beneficial?

Advertising on social media yields better ROI. When you create an ad campaign on social media, you can determine exactly what type of customers you want to target, and you can show your ads on their news feed. You can also measure the performance of these ads and modify your campaign. Social Media advertisements are also cost-effective. You can manage where you want to spend.

Facebook is one of the most prominent platforms when it comes to social media advertising. If you are planning to set up an ad campaign on Facebook, the most popular social media platform, then you’re in the right place. There are 1.73 billion daily active users on Facebook which implies that your ad will reach the maximum number of people.

How to create your first Facebook advertisement?

First, you should know the different types of ads available on Facebook. There are Image ads, Video ads, Carousel ads, Slideshow ads, Instant experience ads, Messenger ads, and Stories ads.

• Open your business page and head over to Facebook Ads Manager to create your first ad campaign.
• Set some objectives for your Ad- It is important to know what you want to achieve out of the advertisements. This will also help you measure the performance of your campaign. Facebook offers you several goals including brand awareness, reach, traffic, engagement, conversions, app installs, video views, messages, conversions, and lead generation. Choose the campaign objective based on what you want to achieve.
• Give a name to your Ad campaign- After setting objectives, give a relevant name to your ad campaign. Use date, advertisement type, the objective in your name because it will help you sort it from other ad campaigns.
• Target your audience- After naming your campaign, and selecting which page to promote, it’s time to select the target audience. You can choose the location, age, and gender. As you make your selections you will see in the corner the potential reach of your ad.
• Choose ad placement- You can choose which devices you want to show your ad – mobile, desktop, or both. You can choose the platform – Facebook, Instagram, or Messenger. For placement, you can choose stories, messages, feed, apps, etc. The more options you choose, the more will be the reach.
• Set up your budget and schedule- Choose how much money you want to spend on your campaign. In this step, you can choose the start and end date of the campaigns, whether you want it to go live, or want to schedule it again in the future.

After all the steps, finally, choose your ad format, but the media components and text, and your Facebook ad is created.

Several details keep on changing and you have to remain updated about the changes to run the ad campaign smoothly. If you are overwhelmed after reading all these steps, you can always take the help of a professional Digital Marketing Agency like We Love Digital Marketing. Our team of ace marketers can help you set up the most effective social media ad campaign. Visit our website welovedigitalmarketing.com to know more about how we can help you.