Instagram Reels is a relatively brand-new way to make content and engage with your followers. With more than 500 million + daily active users, Instagram Reels is a fun and engaging way to reach out to your followers and potentially more customers.
With the new update of Instagram reels, business owners and various brands can use it to their advantage. The reels are visible to people who follow you as well as who do not, so it helps in increasing the discoverability of the page. Instead of stories, reels are a better option as they never expire after 24 hours and always stay on the feed.
We have put together a list of the best Instagram Reels strategy you can follow to increase your brand.
Best Instagram Reels strategies:
- Understanding the tools:
After the ban of Tiktok, Instagram introduced a new section called the reels section. Reels section can also be called as the creator’s section. The reels option has various features such as music, disappearing texts, layouts and effects which helps in creating attractive content. You can take some time to understand the different tools they are provided with.
The creators have a massive selection of tools available for them to help you make that perfect reel. This is the first thing you should do before making your debut in the reels. You should be familiar with all the tools to optimize the best results out of them.
- Consistent and authentic Content:
Planning consistent and authentic content will help you keep maintain momentum for a steady and diverse content. Remember that reels also lets you use footage which was not shot natively from your device.
You can use this to your advantage by shooting high quality footage and trimming the video to upload to reels. This will help you the best footage and use multiple of them for just one reel. Plan the reels beforehand and make sure to use different kinds of prop to make it catchier. You can choose a theme for your reels for a week or for a specific period of time.
- Content which resonates with the audience –
You can make reels which resonates with the audience as it would further be shared amongst the friend circle which would attract more audience. With the ongoing pandemic, the audience prefer content which resonates with them. Keeping this in mind, that is how they are suggested different reels on their explore page.
- Storyboard –
Creation of storyboard will help in production of the reels and deciding the objective of the reels. Reels are for 30 seconds, so those 30 seconds needs to be produced valuably in order to attract audience towards the brand.
- Usage of hashtags –
On Instagram, you can use relevant hashtags which will help in expanding the brands reach amongst the audience. Hashtags plays an important role when it comes to Instagram. With popular hashtags, the reels can also appear on the explore page.
- Using trending trends –
For a particular reel to get featured on people’s reel feed, it should have something related to the trend going across the platform. It can either have some trending song or content which the audience would love to see. It would not only help in making it more attractive but also help in engaging with the audience.
- Cater to international audience –
You can make reels with captions for different sections of audience. For example – if your content has hindi audio, you could put English captions so that other English-speaking audience will also be able to interact with your brand or page.
- Usage of popular and Instagram stickers –
Using Instagram stickers will help in boosting your reels as it pushes the reel forward with other reels having the same sticker. For example – recently on Instagram there was the ox sticker which had a different section for itself.
This helps in pushing the reel out of the clutter and bringing it under the spotlight.
- No hard selling –
You should keep in mind that reels are not meant to sell products, but it is to attract the audience towards the brand. Instead of hard selling the product, make the reels valuable. You can promote the brand indirectly. For example – if you are a fashion brand, you can make a reel of trying different trends with day-to-day clothes. If you are a food brand, you can make a reel of making a recipe with your product in utility or making your favorite recipe. If you follow this, audience will engage more with your page and share it across different people to look at the brand.
- Repurpose content –
If you are suffering from art block or content block, research the platform and the different content which is being created. You can borrow some ideas and turn it into yours. Don’t copy the content as it will get mixed with the other reels of the same content.
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