One thing that the pandemic has taught all of us is that anything can change at any point of time. The world is constantly changing because of the society that we live in. For example, the most basic change that all of us was the ban of TikTok in several countries which gave the pathway to Instagram reels. A change which was seen in matter of few months. As this there are also changes in digital marketing over the years
In the same way, digital marketing also keeps evolving. With time, various trends come in and soon become outdated and the digital marketing sector has to be updated. Imagine, if the world can change in matter of few months, what all changes must there be in the digital marketing sector over the years. A decade ago, things were simpler, and the web was easier to access and trust upon. With the ongoing changes and advancement, the number of websites has increased by tenfold or maybe more cause the number of o’s in google seems to be never ending.
With the advancement in the technology sector and the never-ending demand of the consumers, most of would wonder what has changed in digital marketing over the years. Here are some of the major changes in digital marketing over the years.
- Social media –
Few years ago, social media was about adding friends and playing Farmville with them because of the distance between friends. A decade ago, Facebook and BBM’s were the talk of the market. People would exchange their BBM number so that they could exclusively talk to each other and people would post loving messages on each other’s wall on Facebook. Skype was the business and personal video calling platform which was famous all across the globe.
Poof, a decade later we have the social media to thank for various brands reaching to its consumers and turning the friends and family platform to a platform of endorsements. Now we have influencers earning huge sums of money while endorsing a particular brand on their social media platform. With the rise of users on social media platform, we saw various trends – the charitable trend :the ice bucket challenge, the fun challenge: bottle flipping challenge to more serious trends such as cancelling artists for something.
Social media has seen a lot of change over the years, some for the good and some for the bad. Social media has become an important part of digital marketing. Companies and individuals keep social media as a marketing strategy.
- Advertising –
Few years ago, advertising was more to do with television and on ground for many of the brands. With the changes occurring in the market, brands thought of stepping up their game and making advertisement more digital. Now we have advertisements before or in between YouTube videos which helps in generating money for smaller brands, while we see those banner advertisements on websites which helps in attracting consumers. Digital advertising has become a very important digital marketing strategy.
- YouTube –
A decade ago, YouTube was getting famous because of Justin Bieber’s Baby video while corporate and brand houses did not see the marketing purpose of YouTube. Back then nobody would have guessed that YouTube could be used by companies to market their products. In digital marketing, YouTube has started playing an important role. Brands upload content on YouTube which was either demanded by their consumers or something which would catch the attention of consumers.
Now, brands sponsors YouTubers to talk about their product on the basis of their subscribers list as this will help in expanding their consumer base. This helps in attracting consumers as they believe that if their favourite youtuber is talking about it, so it automatically makes the product trustworthy.
- Mobile first –
Before 2018, the websites were not optimised as efficiently for mobiles as they are now. Google has started this indexing in which they see the mobile version of websites as primary focus. With this, they started ranking and suggesting sites which were more efficient with this change so that users would have a more comfortable time with digital marketing.
Due to the fierce competition in the digital marketing sector, brands and companies started updating their websites to mobile friendly sites which has made mobile users more comfortable in today’s time. For those who failed to achieve mobile friendliness, Google had penalties waiting for them.
- Personalization –
With the Gen Z being the mobile first generation, they expect personalization when it comes to digital marketing. Earlier personalization wasn’t much of huge deal and brands could skip it. However, now there is great importance put on personalization as then the brand and consumer will interact more.
This is where the concept and usage of big data comes in. It helps in creating a unique base and experience for the consumer. Along with that, it helps in generating user content which will further on attract more consumers. This is a huge change in digital marketing as it steps up the game of brands and the interaction with their consumers. Most of the consumers are influenced by user generated content while buying a product. Due to personalization, brands now have a reserve of original and user-friendly content which just makes them more unique and different from others.
- Transparency –
Consumers are more aware about digital marketing as compared to few years back. They are more intelligent and faster in terms of digital marketing as they have started comparing the brands and products and checking the consumer reviews to see whether the brand is satisfactory or not. Consumers these days can easily identify the loopholes due to the advancement in digital marketing. Hence, the more transparent you are with your digital marketing skills and strategies, the more you will attract consumers.
About Us:
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