There are two types of Digital Marketing: Organic and Paid Marketing. It is executed to gain increased sales, leads, website traffic and brand awareness. Let us discuss in detail what is the difference between organic and paid marketing.
Definition of Organic Marketing
The Organic Marketing is a type of digital marketing that places huge emphasis on “word of mouth”. Creativity, Time and Mouth Messaging is used to generate results andtake advantage of online search engines and social media. The main motive behind Organic Marketing is sharing relevant and exciting content to target a set audience and customer. It is also called as Inbound Marketing. Any type of content that is not paid for is called Organic Content. It is crucial to identify and understand the needs and concerns of the buyers so that one can create engagement according to their desires. The content can be in the form of images, gifs, blogs, videos etc which can be shared across all social media platforms like Youtube, Facebook, Instagram, Google etc. Sufficiently optimised content can generate natural clicks from search engines without having to pay for it.
Objectives of Organic Marketing
The objectives of Organic Marketing is to educate the audiences and build a brand with the support of creative instincts and principles of hard work. Optimisation of Content leads to better search results and audience engagement. It creates brand equity, viability and a long-term relationship with customers. It establishes companies as torch-bearers in the digital organic marketing space.
Strategies of Organic Marketing
Marketing teams keep tabs on the content driven leads, organic traffic numbers and search result page rankings to track the success of Organic Marketing. Content is king in this type of marketing which includes blog posts, landing pages, white papers, case studies, infographics, social media posts and email newsletter.
Benefits of Organic Marketing
The biggest advantage of organic marketing is that it provides coherent, relevant, edifying and helpful content which involves no costs. Authenticity is also a by-product of this kind of marketing because it feels more reliable and trust-worthy than paid marketing. Even the smallest businesses can implement it with no marketing budget.
Drawbacks of Organic Marketing
Organic Marketing is far more time taking than paid marketing. The results are not easily showing. It requires a lot of patience especially surviving in a dog-eat-dog world. It involves a lot of efforts to create high performing SEO optimised content and build consumer trust.
Definition of Paid Marketing
Paid Marketing is a type of digital marketing where marketers pay to advertise their goods and services. Traditionally, paid marketing used to take place in the form of posters, print ads and billboards. Promotion and Advertisement is the cornerstone of Paid Marketing.
Objectives of Paid Marketing
The objective of Paid Marketing is to achieve greater results and solid returns on investment in comparison to Organic Marketing. The goal is to convert viewers into customers and audience into consumers. The aim is to achieve a sale goals and elevate numbers within a designated time frame.
Strategies of Paid Marketing
There are many strategies used by marketing teams to track solid ROI and ROAS, driving valuable impressions obtaining quantifiable results, optimizing ads in real-time to achieve maximum effectiveness and testing campaigns to identify what works to drive campaign goals. To understand the success of paid marketing efforts, companies track conversion rates which measures the traffic driven by the ads and what percentage has successfully motivated customers into performing a desired action. Conversion rates are tracked by ad engagements, platform attractions and ad types.
Benefits of Paid Marketing
One of the biggest benefits of paid marketing is a faster rate of audience engagement. It focuses on attacking the pulse of the audience rather than waiting for audiences to discover like organic marketing. Advertisements are systematically and carefully placed to influence the interests of the audience and drive them towards their goods and products.
Drawbacks of Paid Marketing
Because of cut-throat competition and presence of various alternative options, paid marketing efforts are at times ignored by the viewers as it feels forced upon them.
We Love Digital Marketing
We Love Digital Marketing is the best digital marketing agency in Kolkata. “We Love Digital Marketing” is a concern of WL DIGITAL MARKETING PVT LTD in Kolkata and focuses on developing Digital Marketing Strategy for Businesses. Our head office is located in New Alipore, Kolkata.We believe that creativity is the biggest secret to success and take pride in every single project that we get. Our objective is to reach the target audience, get brand recognition, generate inbound sales and obtain better ROI.Our services include Search Engine Optimization(SEO), Social Media Marketing, Search Engine Marketing, Content Marketing, Mobile Marketing, Email Marketing, Graphic Designing, and Web Development. We Love Digital Marketing remains one step ahead of the competition and takes pride in using the best technology to empower their client’s projects and ensure outstanding results.
