Thanks to this world wide pandemic COVID-19 that we have realised the need to be digital. Online learning, online marketing, online gaming, etc. have helped us all in fulfilling our needs at this time of crises. Social media has been gaining a lot of popularity today. Anyone can share messages and reach out to all the people across the globe. We have learnt to integrate market and technology like on the tip of our fingers. In these unprecedented times we are also seeing the advent of digital marketing. Let's have a read on why is digital marketing flourishing in these times.

Digital marketing

It is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. In other words, marketing through online platforms. More than 50% of the world’s population uses social media. Hence, it is the more likely way to influence more crowd. 

One of the main reasons why it is flourishing today is because of the young intriguing minds who appreciate the technology and strive for advancement. This type of marketing is also cost effective when compared to traditional media. It generates interaction among and between the customers, viewers and producers of all genders, age groups, nationalities etc. all over the world. It is a mode of survival for business.

Google Analytics

Analysing the response of your customers or analysing the effect of your business content is very helpful in improving the business. In fact, this must be the key feature of digital marketing. Analytics helps in getting you the needed information so you can tell where and why your start up is not going as well as expected. You can know which age group or gender is most influenced, you can know which place is most influenced, how much time they spend on your content site, how many searched up for your site, who are more interested in your advertisements etc. 

SEO

SEO stands for “search engine optimization.” It's the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. It has three types – on page SEO, technical SEO and off page SEO. SEO is important because it helps to make your website more visible, which means more traffic and more opportunities to convert prospects into customers. When you think of SEO, its simple, there is you, the search engine and the searcher. It is a useful skill and easy to learn from home, which, I believe, many people is doing during lockdown.

So it’s clear, Why is digital marketing flourishing?

About Us

                If you want to take your business to the next level, start-up with low marketing budget, stand out in crowd and take lead in the competition your business needs digital marketing. “We Love Digital Marketing” is a concern of WL DIGITAL MARKETING PVT LTD in Kolkata and focuses on developing Digital Marketing Strategy for Businesses. Our head office is located in New Alipore, Kolkata.Our services include Search Engine Optimization(SEO), Social Media Marketing, Search Engine Marketing, Content Marketing, Mobile Marketing, Email Marketing, Graphic Designing, and Web Development.

We all love Digital Marketing, don’t we?