Digital Marketing was first invented and used in year 1990, but clearly, it hadn’t gained much attention or practice then as compared to now. Today, digital marketing is a must for every brand, company, business, organization etc. Things are moving fast in the digital market. Thanks to worldwide pandemic, COVID-19, that has magnified digital marketing and has taught every age group so much about the importance of digital platforms. Let us discuss how to stay updated in the world of Digital Marketing?

Internet is the fastest medium to spread news or information. And hence, Digital platforms are the best way to stay updated about anything and everything. Staying updated is a never-ending task. But it is fun to witness everything and not lag behind. How to stay updated in the world of Digital Marketing?

⦁ Social media – Twitter, Instagram, Facebook are some of the popular social media platforms that are all-time trending and have the highest number of users from all over the world. Be it a well-known celebrity, or a politician, or a common man, every voice is heard loud enough on these platforms.
⦁ Email newsletter - Some businesses have a newsletter that they send out regularly to their subscribers. Subscribe buttons will often be found on the footer of their websites or highlighted within news areas. This helps the subscribers to stay updated regarding the business.
⦁ Blogs – Blogs are another form of content writing, like this one you are reading right now, to spread the message or some information and keep the readers updated. If you subscribe to the blogs that are most relevant to your business or anything else you are interested in, it is very easy to identify new trends that can be applied to your own strategy.
⦁ Google alerts - Subscribing to Google Alerts can help you to stay on top of your digital marketing because the results will be sticking to your exact keywords. It means you will be able to receive updates about your competitors and also news from different sectors which enables you to keep up to date with niche terms and trends.

Know the basics

⦁ Hit subscribe – This is the primary step in order to ensure that you don’t miss anything. Be it news cover stories or business newsletters or posts of your favourite blogger, you will not be part of anything if you don’t subscribe.
⦁ Notification ‘ON’ – The highlights which appear on the screens of your mobile or desktop or tablet, are the notifications alerting you of the messages you might have received from your friend or family or it might be some news headline from the app you subscribed to. These are all ways of letting you know or keeping you aware of things around you. In other words, keeping you updated. So next time you hear a ‘pingg’ or a ‘tingg’ sound on your device, make sure you STAY updated.
⦁ Hashtag–This is a good way to search recent events or trends going around. You’ll be able to navigate quickly to the top content under the hashtag and read the latest content.

We Love Digital Marketing Pvt. Ltd.

“We Love Digital Marketing” is a concern of WL DIGITAL MARKETING PVT LTD in Kolkata and focuses on developing Digital Marketing Strategy for Businesses. Our head office is located in New Alipore, Kolkata. Our services include Search Engine Optimization (SEO), Social Media Marketing, Search Engine Marketing, Content Marketing, Mobile Marketing, Email Marketing, Graphic Designing, and Web Development