What is Marketing Automation?
All organizations have the desire for higher revenue and faster growth at a lower cost. But many organizations struggle to align their processes, technology and people to achieve these goals.
Marketing Automation helps in solving this problem. It helps companies to streamline measure and automate marketing tasks and workflows. This type of software tech is designed to allow to organizations to more effectively market on various channels and automate repetitive tasks.
Marketing automation empowers many modern marketing practices, consisting of lead generation, segmentation, lead nurturing and scoring, relationship marketing, account based marketing and so on. Marketing automation is one of the fastest -growing technologies. It is a big business for vendors. Bloomreach , a digital experience platform (DXP) provider, acquired Exponea in December 2020. The largest acquisition of marketing automation provider was in 2018 when Adobe acquired marketing automation provider Marketo for $4.75 billion.
Using Marketing Automation Tools:
The 2 truths about marketing automation tools are:
- Not every business or marketing needs one.
- For those who do, choosing a marketing automation solution needs a lot more subtlety and nuance than just buying the first all-in-one tool that you think of.
Here is an example of marketing automation software in use:
An automated email that is sent to the user based on behavior triggers set ahead of time by marketers in the marketing automation platform. You can remind the website user of items in their abandoned shopping cart or send an automated email welcome series to subscribers on your email newsletter.
This helps organizations to increase efficiency, sales and engage with customers in a more personal manner and grow revenue at a faster pace.
Marketing and Sales Collaboration:
One of the features of marketing automation software is the direct collaboration between marketing and sales. Marketing automation helps the alignment of sales and marketing alignment as it creates service level agreements and processes in general, on what strategies you are going to apply. Marketing automation streamlines the sales funnel and makes it easier for the sales and marketing team to generate leads and turn them to current customers.
Features of Marketing Automation:
Marketing automation comes with several features. Some key features are as follows:
- Lead Nurturing:
This is a process of sending automated mails to engage the prospects by offering relevant information.
- Personalized Email Marketing:
This supports businesses in developing better relationship with their customers.
- Campaign Management:
Organizations may run email campaigns to nurture leads along the sales. It allows teams to send direct and personalized emails to a large number of audiences.
HELIUM is one such software which will revolutionize how you interact with customers. It is an all-in-one solution which includes a host of features to cater all your marketing needs and lead management. The services include:
- Funnel Builder
- Website Builder
- Tracking and analytics
- Email marketing
- SMS marketing
- Reputation management
- Appointment automation
- Call tracking and monitoring
- Conversation
- Live chat widget
- Lead management
Visit https://heliumcrm.com/ to know more about the tools and features.
Common Problems That Automation Can Solve:
Many marketers today are overworked, dealing with problems like being unable to track engagement. Automation can help you scale your programs, delivering more personalized and targeted communications. Here are some common issues that automation can solve:
- Generating more leads, growing revenue in a less time
- Tracking or optimizing user engagement
- Dealing with converting leads and leaky sales funnel
- Dealing with market inefficiencies and tech gaps.
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