Do you want to increase the visibility of your brand, drive more traffic to your website or blog and ultimately make more money? If you’re not tracking the important social media analytics, then maybe it’s time to start.
This post will tell you what social media analytics are important for you and how they can help your business grow.
Important Social Media Analytics
- Know your goals - It's not a surprise but this is really important so I'll say it again: KNOW YOUR GOALS! How can we measure if our efforts are successful if we don't know what success looks like? Keep it in mind no matter what you do. Understand which metrics matter most to you - Every business has different goals and objectives. If you're selling products online then "engagements" are nothing more than useless vanity numbers while for companies who aim to drive traffic to their website "engagements" are an important metric that gives you an idea of how engaging your content is. What's important for one business might not be as important for another so don't waste time tracking metrics that won't help you achieve your goals.
- Know your followers - This is an absolute must! The most important and beneficial of all the analytics is to know exactly who your followers are. You need to know what they like, what they dislike, where they live in order to give them what they want and also target those who would not be interested in your product or service. Connect with them, know their demographics (age, gender, location), interests and choose your content based on that knowledge. Don't track what you don't have - Track only the social media networks that you use actively and find potential in.
- Engagement - Google Analytics can show you a lot of data, let's say that you are publishing Facebook posts. At the end of every post, there is a "Like" button and next to it there is a number showing how many people liked that specific post. Do you know which number is important? The number on the right of the "Like" button! Why? Because if we want to measure the power of our posts then we need to look at engagement rate (engagements/total reach) because this will tell us how engaging our content was. What's your engagement rate? If you don't have any idea then maybe its time for some analytics tracking! Know which posts are getting enough likes, comments, and shared by maximum people. This will help you create content that your audience love.
- Track your progress - If you're tracking social media analytics, then make sure to check what you've tracked at least once a week so you can see if there is any change. It's important to see if your efforts are yielding results or not and track them accordingly.
Conclusion
Social media has an amazing ability to reach people on a personal level which can make it difficult because if you don't know how to use it properly then you could end up spamming people with unwanted content which will lead them to unfollow. At We Love Digital Marketing, we create engaging content depending on the business type that can help you reach your goals. Our clients see amazing results with our strategies that make them believe in us! Contact us for your social media or digital marketing needs today!
