What is a landing page? What's the importance of a landing page? I’m glad you asked, a landing page is the page on a website that internet users “land” on – very creative – when they click on pay-per-click links, advertisements on a social media page, email links, or a CTA button on a different webpage. They are meant to be precise and push a certain reaction from the clicker. The landing page consists of the key details of a business or service that they want prospective customers to see. That’s not the main importance of a landing page, however.
The main importance is that landing pages, unlike other pages on a website, are customized according to the target demographic. This is because it’s not a part of the website that any browser can see, each landing page is clicked on by specifically targeted ads or cleverly placed links. This page is crucial to a business, and you’ll see the various facets of its importance if you read on.
Increased Lead Generation
Optimizing your landing page is one of the best ways to promote the reputation of your brand, and to get people familiarized with it. It generates more traffic to your website, and gives you a reliable line of leads for conversion. According to a study, about 68% of B2B companies make use of a landing page for the very purposes given above.
To increase your business’ reach, you can incorporate between 10 to 15 landing pages on your website, and increase leads by more than 50 %. It has been proven that businesses and services that employ above 40 landing pages on their website get 12 times as many leads as those with less than 5.
It’s important that you pay careful attention to the details of this page for your website, so if you’re not too confident about your own skills, you can outsource the creation of your landing page to experts in the field, like We Love Digital Marketing. We are qualified and experienced in every nook and cranny of the digital marketing world, so we can optimize your landing page efficiently and effectively.
Collect Useful Data for Future Use
A good landing page collects necessary information from users who have clicked onto that page. It helps businesses contact prospective customers and guide them down a conversion path.
An important aspect of landing pages is a short form that requests users for basic information from them, such as their name, email address and other contact details. Make sure not to intrude too much on their personal lives and keep the information you ask from them on the surface, as otherwise, users will feel disturbed and not too keen on doing business with you.
We Love Digital Marketing can help you create impressionable landing page forms and take up a lot of the hassle off your shoulders. Done right, these forms can increase your lead conversion rates.
Improved User Experience
An easy-to-understand, accessible landing page makes all the difference in promoting your past works and leaving a positive impression in the visitor’s mind. It’s a chance for brands to build good experiences.
It also allows users to complete the task they came to do quickly and without any onerous navigations.
Wider Audience For Search Campaigns
Once you’ve cracked the SEO and advertising parts of things, you need a landing page that turns visitors into leads and leads into clients. Landing pages are effective arenas for aspects of digital marketing such as email marketing, social media marketing, and search engine marketing. They help improve a business’ presence online and client retention.
We at We Love Digital Marketing have had clients all around the world happy with the digital presence we’ve built for them. They have been put into the spotlight, and they have thrown their competitors off the race with their painstakingly curated landing page.
Increase Conversion Rates
As was briefly mentioned earlier, landing pages help skyrocket conversion rates. The level at which they’ve increased vary with the type of industry, the quality of the web page, and how precise and to-the-point a landing page is.
According to a study conducted in 2019, the average conversion rate through landing pages worldwide is 26%, while most of them in India have it at 10% or less than that. While 10 % on its own is a pretty significant conversion rate to have, we can get you a lead generation level that really hits it out of the park and drives home the importance of a quality landing page.
Can I have more than one landing page?
Yes. In fact, the more the better. With the help of an eminent digital marketing agency (*cough* WLDM), you can have as many landing pages as you want depending on what you desire to get out of them. Following are the most common types of landing pages:
- Viral post landing page
- Sales landing page
- Click – through landing page
