More than a five-hundred million people use and come across Instagram Stories regularly. They are used for sharing personal stories, daily activities, spreading knowledge, and even advertising. 58% of the people say they have become more interested in a product when it pops up in their Stories and half say that they have visited the website to look for other products after coming across it in Stories. Hence, it’s not shocking to know that four million businesses advertise their products and services on Instagram Stories very often, and there’s no doubt why Instagram Stories are good for digital marketing.
There is always something new that comes up for marketers to explore and include in their digital marketing strategies but one that remains constant is that consumers want to engage with an organization personally.
Hence, Instagram and its Stories have started playing a huge part in digital marketing.
If you still are eager to know why Instagram Stories are good for digital marketing, then let’s dig right in!
Reasons Why Instagram Stories Are Good For Digital Marketing
Interaction And Reaching More Audience
Instagram has become a platform where people are engaging the most, and this is a golden opportunity for businesses to interact with their audience and reach more people.
With Instagram Stories, you can interact one-on-one with your audience through Q&A rounds, coming live, poll votes, and whatnot.
If you want to drive more traffic to your Instagram account and your website you are required to prepare an Instagram Story strategy, communicate with other people via comments or messages, and build relationships. You have to be creative, use aesthetic good quality pictures or videos with your catchy content.
Brand Visibility
The stories that you upload pop up on the top of your audiences’ feed and they’ll find it difficult to miss out on anything you post.
5 stories or more a day keeps retention rates to over 70%. So don’t limit yourself to only a few stories. The more the merrier!
Don’t forget to be catchy, creative, and interactive in your stories!
Instant Feedbacks
If you are about to launch a product or have already launched it, you can ask your audience what they are expecting from the brand or what they felt about the launched product.
Instagram stories are used regularly, hence, you will get your responses within 24 hours since they disappear after that. Nonetheless, you can make your feedback sessions every alternate day or so.
Generate Leads
Reaching a lot of audiences means generating leads. Instagram stories are discoverable which means it’s not limited to only those who follow you but to others too. Keeping your account public will make a lot of people come and see your products and stick around for more products.
Instagram Stories are a great way to reach more audiences and generate leads.
Repurpose Content
You can repurpose your content leading your audiences to other links and generate traffic.
Repurposing content increases brand awareness and expands your brand’s reach.
Increase Brand Transparency
Showing behind-the-scenes gives your audience more information about the people and their personalities behind the products. It increases their interest in your product and keeps them waiting for more.
Giving sneak peeks on what you’re planning to do next, or what you’re about to launch, or simply a photo of your teammates during their lunch increases brand transparency and grows the connection with your audience.
Instagram Story Ads
There’s a feature called Instagram Story Ads which is available on Instagram for business accounts where you can make your ads relevant.
This feature allows your business to reach capabilities making your ads be seen by the audience and take action on them.
You can use Ads Manager, Creative Hub, or API to advertise your products on Instagram Stories.
Real-Time Marketing
Using current, trending, relevant, and meaningful content will get the attention of your audiences.
Instagram Stories helps businesses with real-time marketing and with instant feedback.
Engagement Of Audience
Posting more and more Instagram Stories keeps the audience hooked. You can also add some fun elements to your stories, maintain a schedule, use trending hashtags, and include links.
The more your audiences engage with your stories, the better it is for your brand.
Audiences like brands that show every angle of themselves and their products. They like interaction and want to know backstories too. You can be a great storyteller and tell stories behind what encouraged you to start your business, how you started it, what kept motivating you, and who are the members behind the success of your brand.
You can share your ideas with the community through Instagram Stories, discuss blog posts, add tutorials on how your products can be used, who are using your products, what are their reviews and personal experience and a lot more.
Instagram Stories lets you be creative with your brand and its products. Making good use of this option by Instagram has helped a lot of businesses on the path to their success. So this is why Instagram stories are good for Digital Marketing.
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