Brands promoting their services and products on social media have changed significantly within the past two years. Hence, businesses are looking forward to driving in a large audience base a bit differently this year. This is because certain social media trends are already witnessing a whopping demand in terms of usage. That being said, here are the top ten social media trends marketers should watch in 2022 and many years ahead.
Ten Best Social Media Marketing Trends to Check Out
So, which trends will be in the greatest demand amongst the various B2C and B2B companies out there? To get a clear answer to this question, below are the top ten social media trends marketers should watch in 2022 for sure.
The Rising Desire for Munchable Content
The year 2020 saw the rise in Instagram and TikTok reels. Plus, engagement continued incessantly on content stories from Snapchat, Instagram, and Facebook, etc. That apart, other munchable or short-form content pieces also saw a surge for educating customers about the brands they believe in. So, munchable content will continue to grow in popularity despite the increasing number of people being less attentive on social media.
Growing Demand for Social Selling
Certain social media sites have striven hard to give consumers a native shopping experience. In turn, customers don’t have to leave the site while also enjoying their shopping spree. Besides, other brands are investing more in native advertising to give users a more satisfying buying experience. So, hopefully, these forms of social selling will give consumers a more seamless and proactive shopping experience, anytime, anywhere!
Increasing Spending in Audio Chat Rooms, Short-Form, and Long-Form Content
Video-supportive platforms like TikTok have made video advertising even more popular on social media networks. In fact, statistics say that eighty-nine and sixty-four percent of marketers are planning to optimize long-form and short-form videos respectively. These marketers will continue doing so all through 2022 as well. So, investing in either long-form or short-form content can prove to be quite remunerative for you. Depending on your unique requirements, you can choose any of them and take your social media marketing efforts to new heights.
Expect to See a Revamped Form of Social Advertising
Google has planned to discontinue its cookie tracking within 2023. So, the concept of a ‘third party’ cookie will gradually eradicate by the subsequent year. Hence, with the rising demand for social advertising, marketers need to revamp their ongoing marketing strategies too. Thanks to the many high-end advertising forms, you need not leverage third-party cookies anymore. Some of the most in-demand forms can be considered below.
- SEO retargeting campaigns
- Email marketing
- Customized and targeted ads across popular social media networks and
- User-created content etc.
Using these platforms will let you use metrics effectively for generating a substantial data-directed strategy. This way you can understand your consumers’ preferences and tastes way more efficiently than before.
Influence Marketing Upgrades in 2022
Day-to-day influencers like nano-influencers and micro-influencers witnessed surging popularity with the emergence of the Covid-19 pandemic. So, did the imperfectly scripted and unfiltered pieces of content which led people to find influencers more reliable than brands. So, as influencer marketing saw a rise amidst the pandemic also, it will grow in popularity in 2022 as well. The thing is the interrelation between e-commerce and social media has already been reinforced a lot. Hence, the growing need for influencer marketing will surely lead to more such partnerships through the entire 2022. In turn, it will drive more sales for businesses down the line.
The Increased Investments of B2B Businesses in Twitter and Instagram
Both Twitter and Instagram are driving better ROI for marketers when it comes to social media marketing. Like, Instagram witnessed a whopping surge of fourteen percent from 2019 to 2020. This was an increase by thirty minutes in terms of users spending time on that particular app. Twitter also attained close to two-hundred million monetizable active operators in 2020’s third quarter. This increase is expected to intensify by twenty-nine percent year-over-year as well.
Brand Interaction and Product Purchase Will Increase With Augmented Reality
Ever since its inception, brands are increasingly using Augmented Reality (AR) for their organizations. This way companies allow their customers to test their products before buying them. The trend of Augmented Reality has been there for quite some time now. In fact, AR can improve the bottom-line of businesses to a great extent too. It happens when companies experience better click-through rates (CTRs) for purchasing by a surge of thirty-three percent.
What Else?
So, are you also looking forward to utilizing AR for your social media marketing efforts? Then, Snapchat is an amazing platform to use. This is because this particular platform has attained seventy-five percent of users who are between thirteen to thirty-four years. This percentage is comprised of one out of every two Android phone users. Hence, to promote your brand before a huge audience base, Augmented Reality is the only way out.
Companies will hire social media professionals more dedicatedly
Social media is an amazing tool to increase brand awareness, improve buying decisions, and generate enhanced revenue. So, organizations are expected to make improved social media recruits during the entire 2022. In turn, businesses would be able to leverage most of their social media endeavors.
Attainment of New Customers Will Become the Topmost Priority for Businesses
The global pandemic compelled customers to opt for the online buying medium. This practice is expected to continue for the whole of 2021. Since, we are on the verge of entering 2022, reaching new consumers will become the chief priority for businesses. Needless to say, businesses consider social media as the best way to do that. That’s how they want to enhance consumer service, build a mutually trustworthy relationship and achieve improved customer satisfaction. As a result, businesses will get more long-term buyers down the line.
Tiktok is all Set to Rule the Social Media Domain
Tiktok has witnessed exponential growth ever since the onset of the global pandemic. Statistics even say that this platform came across a yo-y growth by sixty-one percent when 2021 started. It was also inferred that TikTok lets brands connect with their customers in a unique manner. Also, consumers are downloading this platform the most as compared to any other network in the world. This growing TikTok usage is giving companies a chance to promote their brand stories across a broad-based audience.
Bottom-Line!
So, these were the top 10 social media trends marketers should watch in 2022 without a miss. You too can opt for these riveting trends to make the most of your social media efforts.
Visit our website for more information
