Mobile marketing is the use of websites, applications, and social media to promote a company's products and services on mobile and smartphone devices.
It's a sophisticated, technology-driven marketing strategy that designs, targets, and advertises to the millions of people who use their smartphones on a daily basis.
What are the benefits of having a mobile marketing strategy?
When it comes to digital media consumption, mobile has eclipsed the desktop. In fact, mobile internet usage now accounts for 51% of total internet usage.
As the usage of digital gadgets continues to dominate the tech sector, this tendency is unsurprising. With over 216 million smartphone users in the United States alone, a good mobile marketing strategy is critical to any company's long-term success.
Whether you're a newcomer to the mobile world or an established participant, it's critical that you grasp what mobile marketing is and how to incorporate a successful mobile marketing plan into your organisation.
Having an Effective Mobile Marketing Strategy
- It is critical to have a good design
Any mobile marketing strategy's effectiveness hinges on the design and layout of a webpage.
On a mobile phone, a webpage designed for a desktop will appear completely different. To look good on a mobile screen, most desktop sites have too much text and too many icons.
As a result, when your desktop site is accessed on a mobile device, the visual stimuli overload may result in a mobile visitor quitting your difficult-to-read, difficult-to-navigate site.
- Make advertising and sales a priority.
Prioritizing offers and promotions as the first thing consumers see when utilising their mobile devices is one method to make the most of this limited window of opportunity. By promoting unique deals quickly, you boost your chances of persuading these customers to buy.
- Use push notifications to your advantage.
Any mobile marketing strategy must include push notifications. Push notifications, according to Localytics, increased app usage by 88 per cent, and 50 per cent of users opt-in to get them—and find them useful.
- Listings in your area
Getting featured on free listing sites like Google My Business is crucial for local businesses looking to boost their mobile presence. This is because customers will be pulling out their smartphones from their back pocket to find your small business via local listings when they're on the road.
- Use of social media for marketing
Because the majority of individuals only scan their feeds on their mobile devices, both organic social media marketing and paid social ads are viable mobile marketing techniques. In fact, 83 per cent of all social media visits in 2019 were made on a mobile device.
You should consider providing engaging content with unique visuals or videos to boost engagement on your posts and optimise your post content for mobile–which means shorter posts that yet pack a punch–when implementing mobile social media techniques.
- Geofencing
To set up location targeting for your marketing techniques, geofencing uses global positioning systems (GPS) or radio frequency identification (RFID).
It will then track mobile devices entering or exiting that region in order to serve adverts to those that enter.
To get started with mobile marketing, follow these three steps.
You may start determining which of the top mobile marketing techniques you want to apply initially now that you're familiar with some of them. Here are three recommendations to get you started to
- Make your mobile marketing initiatives a top priority.
To assist you to decide which method to apply, consider your marketing goals and objectives, as well as how your target customer spends time on their mobile devices.
Is it possible that they're skimming through social media? Or are you seeking for you while you're out and about?
As you get to experience mobile marketing, you can expand your approach to include new tactics.
- Think about tactics for mobile marketing that are free or low-cost.
For small businesses, mobile marketing is cost-effective, especially when you use free mobile marketing methods like organic social networking and local listings. It's also worth remembering the mobile marketing statistic we mentioned earlier: mobile marketing clicks cost 24 per cent less! So, not only is mobile marketing affordable for any budget, but it can also help you get the most out of your money
- Convert your existing marketing efforts to mobile marketing!
If you're hesitant, reviewing your current marketing efforts via a mobile lens is a simple approach to ease into mobile marketing. If you don't want to miss out on high-value mobile device users because you're not ready to construct something new and unfamiliar just yet, improving what you're presently operating to be mobile friendly is a wonderful place to start.
Takeaways from Us
Customers are still responding to relevant tailored promotions, despite the pandemic, according to statistics. The mobile marketing strategies outlined above will assist you in delivering what your customers anticipate in order to increase foot traffic to your store.
Why should you select us?
"We Love Digital Marketing" is a part of Kolkata-based WL DIGITAL MARKETING PVT LTD which specialises in developing Digital Marketing Strategies for businesses. In Kolkata's New Alipore neighbourhood, we have our headquarters.
We feel that originality is the most important factor in achieving success, and we take delight in every project we work on. Our goal is to attract the target audience, build brand awareness, increase inbound sales, and improve ROI.
In terms of app store optimization, we'll take the steps and develop tactics that will help you grow your business in your local market as well as the international market digitally.
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