As social media marketing evolves, new marketing strategies are being developed to help you make the most of your business. However, it can be hard to keep up with the latest changes and stay on top of the current marketing trends without some help. Here are the top social media marketing trends you’ll need to be aware of in 2022.
1. Growing appeal of small-form vertical videos
Video marketing is a popular way to deliver your information to your target audience. Video content comes in many different forms, such as vlogs, instructional, professional, informational, and other videos. Social media marketers know that vertical video is not just a passing trend; it's here to stay for the foreseeable future. Head into 2022 and you can expect short-form to be more widespread than ever. Short-form vertical videos are more effective in terms of time and effort management due to their simplicity and ease of production.
2. The Creator Economy Will Be a Big Deal
Estimated at over $100 billion, the creator economy is going to be a major force in shaping social media marketing. The streaming platforms TikTok, Instagram, Pinterest, and LinkedIn are now strongly investing in creator marketplaces and creator tools. As social media companies move farther into the e-commerce field, it makes sense to invest in individuals who are driving engagement and promoting products. Thus, your brand can reap huge benefits from collaborating with these creators and influencers.
3. Streamlined Social Commerce
A subset of e-commerce, social commerce is where everything happens on social media – product discovery, click-to-purchase, and post-purchase support. And it’s nothing short of revolutionary. It is estimated to grow to approximately $80 billion in the US by 2025. Now, that is some number! Also, social media has become an online mall of the virtual kind. We can browse products, find inspiration, and purchase with just a few clicks. As a result, platforms have built diverse social commerce tools. A few of them are
- Instagram Shops - With Instagram shops, it's easy to set up online shops.
- TikTok is currently testing its new TikTok Shopping service, right after its expanded partnership with Shopify.
- Chatbots and automated direct messages are being used increasingly as customer support tools to respond to inquiries and resolve complaints.
We anticipate that social commerce will more than double in 2022, with each platform vying to create its own specialized shopping features for the best outcomes for consumers and retailers.
4. Increased Stress on Mental Health and Prevention of Burnout
Between ongoing lockdowns, the need to constantly churn out content, and increased time spent online, digital burnout is certainly real. In 2021, we witnessed a rise in the number of creators and brands emphasizing self-care, setting digital boundaries, and taking breaks. And in 2022, the dialogue surrounding our relationship with social media with regard to its effect on us will intensify. Instagram’s new “Take a Break” feature enables users to take breaks. It also provides them with expert-backed tips to make the most of it. Hence, you will do well to listen to these needs of the time.
5. Emergence of LinkedInfluencer
LinkedIn has become very popular with CEOs, creators and brand professionals. It helps create visibility and connects you within the broader network. Thus, incorporating this as part of your social media marketing is not just cool but also clever.
6. Accountability and Diversity
The world is strongly watching cases of discrimination and social injustice. From George Floyd to the Karnataka Hijab Case, everyone is more aware of social and political issues. So brands also need to be more inclusive and accountable. You must remember that beyond profit, there is a business value too that drew your clients in the first place. Thus, accountability and diversity are not just marketing trends on social platforms but guiding trends in real life.
Final Word
We hope this primer helps. But not everything can be learnt from blog posts or videos. In that case, you might want to check out We Love Digital Marketing. A top digital marketing agency in Kolkata, we offer a host of services like content marketing, email marketing and web designing. Visit today to do more with the latest trends in social media marketing and stun your competitors!
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