What is ChatGPT?
If you are a tech genius, of course, you can skip this part. But if you are, like most of us, a little moldy from all the latest developments, then reading this part will help. A generative AI tool, ChatGPT creates art, music, video, and text using natural language processing or NLP. The process is relatively easy. You enter a text like “Tell me about the Mughal period in India” and boom, you will get content! So, sure it can be fun! Besides, it also has the far-reaching ability to help people and society.ChatGPT and Digital Marketing
As a digital marketing tool or medium, ChatGPT can help you with competitor analysis, topic research, and performance measurement. So you can see why the AI situation is hotcake right now and why everyone is rushing to get a new one out in the market before even a new dawn breaks. In early February, Google released Bard, a conversational AI. But what about the traps and pitfalls? What about the inherent prejudices and biases of humans behind these AI tools? What can we do to ensure that the cons never outrun the pros and that chaos never gets the chance to roam free?Wisely Use ChatGPT
Just as you should be careful while downloading things on public systems, you should also be mindful of the data stored on an AI application. The data used by the creator improve services but it is also a part of the data collective which no longer belongs to any one individual anymore. Simply put, since the data is not private anymore, users must seriously consider how to apply the technology.Data, Writing, and ChatGPT
AI tools, like humans, know more and can do more with training. ChatGPT, with a huge tome of information, thus has significant data that humans have written over the years. As a result, writers of every kind may face or are already facing challenges with many content creators and digital marketers claiming that their careers are over. If you are one of them, step back from the noise and take a moment to think: ChatGPT is new but writing assistants are not; they have been functioning since the 1980s. Proper AI tools only appeared in the last decade and many writers, since then, have already incorporated AI tools in their writing strategies. But honestly, there are some things that only a human brain can produce. ChatGPT cannot:- Generate original ideas
- Quality and fact-checking are not an AI tool’s forte. That is still predominantly a human quality.
- Won’t give you emotions which is like the root of content writing. We humans still ace that!
So Can We Use ChatGPT for Digital Marketing?
Sure, we can. Before I tell you how humans are better than any AI tool out there, let me quickly note down the points ChatGPT does aid the cause of digital marketing.Content
Audience Research
Personalized Experiences
Competitor Research
Digital Marketing Campaigns
