Introduction

In a post-covid world, companies need to adapt to a world where everyone is glued to their devices. Digital marketing is a frontrunner in the field of advertisement. On the other hand, SEO and Social Media Marketing (SMM) is the frontrunner in the field of digital marketing. So, if you are in need of a digital marketing agency in Bangalore, here is a heads-up on two trendy tools that can escalate your business to new heights.  Though social media is not a search engine ranking factor, it can greatly impact SEO. Search engine optimization and social media marketing go hand-in-hand to create an all-rounder digital marketing strategy. This blog is all about how digital marketing experts combine the two. 

How Does SMM Help SEO?

The relation between social media and SEO is indirect. Social media generates reputable external backlinks and qualified website traffic. You can use social media to check the credibility of backlinks by looking up the accounts of the websites you are linking. Users are more likely to visit your website after seeing a compelling post put up on your page.   It also increases online visibility in localized searches. 

SMM’s Impact on SEO: A Positive Relation

As mentioned above, social media may not be a Google ranking factor. But, social media marketing helps SEO greatly in some ways. Here are some ways in which SMM helps SEO:

• Information on SEO strategies by providing results on which topics in your industry perform best. 
• Strengthening SEO, through acquiring relevant and reputable backlinks. 
• Supporting metrics of SEO, by generating qualified website traffic through social media posts. 

How Social Media Marketing Benefits Search Engine Optimization: 6 Points to Remember

1. Increasing Content Reach

Sharing SEO-friendly content on social media through personalized posts makes more people read it. Relying on Google alone to increase your audience limits your reach. Users and readers in your industry are more likely to interact with your content when they see it on social media. 

2. Increase Website Traffic

SMM helps not only singular blogs but your entire website gain a wider reach. A top digital marketing agency in Bangalore will make sure every piece of content shared on your site is posted on social media for people to read. Sometimes, readers may not search your blog topic on Google, but social media may encourage them to visit your content. Here are some things SEO experts apply to SMM strategies to increase website traffic:

• Use a custom graphic or video 
• Use conversational tones
• Ensure your brand’s social media profile does not resemble an RSS feed. 
• Keeping tabs on engagement metrics. 
• Responding to people interacting with your social media posts to keep users engaged.

 

3. Complementing your site’s backlink profile

Improving social media marketing strategies can improve the backlink profile of your website. SMM proves which backlinks are safe to use along with SEO strategies, SMM truly complements SEO. Digital marketing is key for backlinks because you need original, unique, top-quality content. Whether your post is organic or boosted, users will find your content more easily, even if they don’t look it up on Google. 

4. Improve Brand Awareness

Brand awareness is directly impacted by social media combined with SEO. Social media reach directly builds brand awareness, which increases online searches. In most cases, social media helps your search engine optimization strategy. Generating brand awareness and its benefits are directly correlated with social media strategies. Paid ads are a good investment for a social media marketing strategy, especially if your content is eye-catching. You can boost posts for people in your industry to see your page and posts. Boosting posts can increase your website traffic, brand awareness, and follower base. 

5. Helping your SEO Content Strategies

SMM influences your content plan, to make it more unique, relevant, and engaging. This helps your SEO strategy greatly, through top-performing posts. Your most popular posts will give you an idea of the topics your readers want to see more of. However, a tip is to create content on a completely fresh topic once in a while to give readers in your industry something new to read about. A digital marketing agency in Bangalore will usually use keyword tools like Google Analytics, Keywords Everywhere, Semrush, and Ahrefs. 

6. Increasing Local Search Visibility

Businesses can expand local search visibility through SMM strategies. Claiming and optimization of social media profiles is the first step to an SMM strategy. Google Business Profile and similar local listings can help you engage with readers through reviews or posts. Visibility in local or branded searches can be achieved through an optimization profile. The point of readers seeing your profile multiple times is to add creditworthiness to your brand. 

In Summary: Combining SEO and SMM for Digital Marketing

We Love Digital Marketing India is a top digital marketing agency in Bangalore. We create and optimize content on various platforms to boost brand awareness. You can combine our SEO and SMM services to get the best of both digital marketing worlds. We hope this blog helped you understand how to use social networks in your industry. Reach out to us at WLDM India for a consultation on SEO strategies. 

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