Marketers are intrigued by the faster and easier ways of content marketing using AI tools. Why wouldn’t they? Such AI-generated content, be it articles or images, is blowing out views across social media platforms. But then lies the million-dollar concern—  Can AI-generated content rank on Google Search?Well according to our SEO Experts, there are certain intricacies businesses/marketers need to align with to uphold their Search Engine Result Page metrics. Hence, instead of looking for a Yes or No, we would like to review some recent Google Updates to comprehend better if AI-generated content for SEO can rank on Google.

Google March 2024 Update — Content for SEO

In the last 3 years, AI has made significant strides in various fields, and content creation is no exception. Companies are increasingly turning to AI-powered tools to streamline their content creation processes, save time, and cut costs.  But this has flooded Google’s information bank with inaccuracy. Henceforth, it has laid down a few changes–

1. Any content, be it generated by AI tools or written by humans has to meet the E-E-A-T metric. Google Core update emphasizes on Experience, Expertise, Authoritativeness, and Trustworthiness of every content.
2. According to the latest Google algorithm changes Mobile-friendly content will get priority in indexing. Contents must load seamlessly on almost every readable device to rank higher on search queries.
3. Google’s Spam Update. This update will scrutinize and eliminate low-quality, spammy AI content to maintain Google’s quality search standards.

This explains that AI-generated content may rank on Google only if the content is user-generative, backed by trustworthy sources, and has an authoritative domain. 

Impact of AI-generated Content on Search Ranking

A basic question you must ask yourself in this matter is, if everyone uses AI to generate content, what difference will Google mark on search ranking? Though content is not the sole SEO element to rank your website higher, it is one of the most engaging factors, you must maintain a standard quality and uniqueness in your every marketing content. Are you wondering why so much effort? Well, when you are in a digital business you inform, educate, attract, and communicate with your target audience through content mostly. Generating content using AI tools, that are general and not valuable can lead your website to deindexing. That’s the only worrying impact AI-generated content for SEO has on Google rankings. Because, as said earlier, according to recent Google algorithm updates, it is only concerned about E-E-A-T principles.What if I tell you this content is being generated using ChatGPT? Would you care? Hopefully, no. Because by now you have got the notion of how AI content can impact your Google ranking. And that’s all that matters!But don’t get blown out, because it is not written using artificial intelligence as AI has its own limitation. Will come to the point next; However, there is one question marketers often ask—

Does Google Penalize the Website for AI Content?

No, Google doesn’t penalize AI-generated content right out. Its algorithm only flags out your content as spam, which may lead to a drastic fall in SERPs and leave you with losing the authoritativeness of your website. 

Navigate the Challenges of AI-generated Content for SEO

If need tons of content for various marketing requirements, that too under short notice, then here are a few tips on using AI-generated content—

1. Focus on User Experience

Whether your content is a blog, graphic, or image, make sure it aligns with your user’s search queries. As Google prioritizes informative content that is valuable to readers in general, it's crucial your AI content is up to that mark. 

2. Verify Content Accuracy

AI writing tools have certain limitations. You need to understand that these machine languages are made up at a certain time frame and will get outdated if not updated from time to time. So, you need to fact-check your content with the latest data before implementing them into action. For instance, if you use ChatGPT to generate your AI content for SEO, you may end up creating a copy filled with outdated information; because the free version of GPT only has access to all forms of data till 2021. Now you know why this content is not written using ChatGpt. Because GPT won’t be able to provide me with information about Google’s recent algorithm core updates.  

3. Follow Linguistic User Preference

This is another smart SEO content experiment to get good search rankings. Use your analytics for that matter. See which country or area has the maximum of your customers. Create content in that native language using the expertise of your intelligence and AI.

In A Nutshell

The fast-paced digital marketing world will definitely use AI writers to 10x work manifestation of results. But that is unlikely to fully replace human-written content anytime soon. After all, a machine cannot substitute the creativity, empathy, and authenticity that a human mind can bring to the table.Also, it reduces the risk of getting flagged spammy by Google.So, the next time you're concerned about your Google search results for SEO content marketing, remember that behind every top-ranking article is a human writer pouring their heart and soul into their work. And that's something AI can never replicate.