The amount of time we spend on our electronic devices is increasing every day which has led to increasing the importance and value of digital marketing, to an extent that business is likely to be left in the dust without its presence on the internet. Gaining so much value and importance in the industry has led to the creation of various branches and forms of digital marketing each suitable and adaptable for different types.

SEO works on many factors from keywords within your content to links around the web. SEO trends change as algorithms change so as to fit user needs. SEO is about crafting the best website possible for your user.

SEM undertakes the area that SEO ignores. With SEM your advertisement space appears on a user’s SERP, for example, Google AdWords. It charges the marketer a predetermined amount to display a particular advertisement in different places on a SERP which is generated from specific keywords or phrases.

Social media marketing contributes towards increased exposure, allowing you to connect with your consumers as you can gain valuable customer feedback thus helping you to improve your customer service and product.

Content marketing is delivering a quality piece of content to your users which could help them generate sales and leads. Tweets, a YouTube video, and blogs on websites, all are a part of content marketing.

Affiliate marketing is a process of paying for conversions. In this there is no upfront cost thereby is used by many bloggers or e-commerce websites.

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