As the growth of the Internet continues, more and more businesses are coming online, Search Engine Optimization is more relevant than ever now. And it is important for us to understand the latest trends of Search Engine Optimization to make the most out of it. So we present to you the 5 Latest SEO Trends that will dominate 2019.
- User Intent Optimization: User Intent Optimization is going to be one of the latest SEO trends in 2019. Search Engine Optimization is possible by stuffing your website with keywords but if the visitor/customer does not find relevant information on your website regarding their query they will never consider you for business. So, the business owners have to think like the customers and understand from their point of view what queries and information is relevant to the customer and designs their content around it. This will actually help in converting the traffic from visitors to customers.
- Mobile Optimization: Everyone and their neighbor have a mobile phone today and especially in India thanks to Jio, Almost everybody with a smartphone is on the internet and they are using the Internet for everything. In a market where the number of mobile phone users is slowly outweighing the number of desktop or computer users. If your website is not optimized for mobile phones and tablets. You need to get with the times quick. Not having it will not end your online business but having it will definitely help boost your online business.
- Local Search and Geo-Targeting: Put yourself in the shoes of a customer yourself and think how many times you have searched for services or shops on Google which ended with “near me”. Exactly! As Google is becoming more and more precise as about their Local searches, any Local Business should focus on local search and improve their provided information on the website about their business location this can and will help the businesses have increased traffic from a new local source too.
- Voice Searches and Home Assistants:
“Alexa what is the temperature outside?”
“Okay Google! How to cook Biryani?”
“Hey Siri! Where Can I find new iPhones?”
Can you notice a pattern here? People nowadays search through their voice more and more and thus it is important for you to include these types of questions into your SEO which are conversational. Relevant questions relating your product is included in your SEO will help your website be better suited for such search results and help rank higher on the Search Results Pages.
- Quality Content: You tried so hard (to get your website the best possible ranking through SEO.) and got this far, but in the end, it didn’t even matter (because your content was not of quality and relevancy). In 2019 the most important SEO trend that will be dominating is the relevancy and the quality of the content that is put out. In a market where all the competitors have equal knowledge of the ins and outs of the industry, the competition exists only on the basis of Quality and thus you can understand how important the quality of your content is required.
So you studied all the Latest SEO trends but still think you need some expert guidance or advice to help out your business. But where can you find someone like that? Look no further than We Love Digital Marketing because we are experts in providing SEO and digital marketing services in Kolkata. We specialize in all forms of Digital Marketing and you can always count on us, why? Because We Love Digital Marketing.
