In the fast evolving and changing landscape of digital marketing there are new horizons being discovered every day, thus to know about the latest trends of the business is crucial. As it is also crucial to find the progress that, you have done through your ventures with Search Engine Optimization, for that SEO Audit is a very important tool for that, what is SEO Audit? You ask. SEO Audit is a standard procedure that is done to check any website’s Search Engine Optimization statistics. This data is very important to understand how the website and the different webpages are performing and get a good understanding of the website traffic and how the website is performing on search engine result pages.
When to Perform an SEO Audit?
An SEO Audit should be ideally conducted every quarter of the year to make sure that you are making the most out of your online business and by doing so you also ensure that the page and the site are accessible to the search engines for crawling.
How to do an SEO Audit?
There is no definitive way to conduct an SEO Audit but you will need to follow a certain audit strategy, which will make sure that every aspect of your website is being thoroughly checked to make sure to inform you about any problem that might be there in your website.
There are three things that need to be checked when doing an SEO Audit:
1. Technical Analysis
2. On-Page Analysis
3. Off-Page Analysis
1. Technical Analysis: Technical Analysis is done to check the website is working properly or not as this is the basis of the entire audit the website hence the working proper functioning of the website is the first thing that should be checked.
It involves two things, Accessibility and Indexability.
Which both work for checking the proper functioning of the website and the website being friendly for SEO and mobile devices or not.
2. On-Page Analysis: On Page, analysis is performed to look at the content of your website and to analyze if the content that is present on the website is friendly and helpful for SEO or if there are any flaws in them
It checks both individual page content as well as the whole website content.
If not done properly this can lead to bad results on Search Engine Result Pages which despite having good content.
3. Off-Page Analysis: Off Page Analysis goes into detail to find out about the popularity and the trust of your brand with other websites and the search engine itself. This would be helpful as being a trustable website, which is linked to by other websites, and not practising negative search engine manipulative methods such as Black Hat SEO can lead to the website having good SEO standings and create a good name for the website in the online forum.
Now that you know What is SEO Audit, you must be excited to try it out on your own website or blog. However, to understand and make full utilization of the audit reports, if you need the help of experts then We Love Digital Marketing is the best digital marketing agency in Kolkata ready with its team of expert digital marketers to help you for all your digital marketing needs.
