The world of digital marketing has been ever-expanding, and so do different platforms for marketing come up, every now and then. They live a period of sustained popularity and are hailed by one and all. And then gradually the popularity wave is overtaken by another in the family! Today we talk about YouTube Marketing which though old, is hardly out of fashion…

WHAT MAKES YOUTUBE SO USER-FRIENDLY?

• YouTube has its whole viewership clung on its fundamental concept of video content.

• Videos are all about visual appeal, so no wonder why the audience is more attracted to them than to lengthy articles and stuff.

• YouTube is a content platform. It is not a social media platform. People view videos, share them and the channel gets promoted.

• Amid number of views and advertisements, the marketers maintain a strong presence. The need for marketers to use video to reach their audiences is more critical now than ever before.

MARKETING THROUGH YOUTUBE

• YouTube can be an important part of your content marketing campaign. You have just put your feet in the world of digital marketing and imagine you’re just starting your business: it gets even more essential than creating a credible and professional brand. By all means, that is also vital to staying ahead in the race and going relevant.

• People are most likely to find your videos on YouTube by searching for them, or when viewing other relevant content. At YouTube, your viewership is all about watching videos, not discussing them.

• Unlike other social media sites where social media marketing is also a prominent thing; tagging, commenting, and friend’s likes have no business here. It’s about the viewer’s experience, not a social one.

• As far as sharing is concerned, people who would be influenced by what they just watched and might want to spread the word, would share the video on their own social media platforms.

• Varying to a great extent from the “watch for entertainment” idea, YouTube marketing is mostly about providing content that people want to know about. Viewership at YouTube is filled with the intention of watching some serious content.

THE OPTIMIZATION GAME

• A major chunk of YouTube’s audience gets there by an effective combination of Google search and YouTube results.

• If you’re able to optimize for the right keywords, you’ll be able to connect with that audience instantly.

• This allows them to find also an enormous and very diverse audience, that becomes a loyal user base to both YouTube’s and Google’s search engine to find all relevant content they want.

• YouTube SEO stands for the same fundamental principles as on-page optimization. A marketer optimizes his videos for search in several ways:

1. By adding the highest-ranking keywords to the title
2. By placing keywords in the description of the video
3. By choosing the right tags for the videos

• All the above tips should go hand in hand and are effective at generating and pulling views.

TARGETING THE USE OF SMARTPHONES!

We can’t stress this enough!

• The smartphone users’ base is a humongous crowd. This was not the case always.
• Be it children, or teenagers, or adults; everyone has something to do with smartphones which any other mode cannot replace.
• As a creator and marketer creating and publishing short, informative videos which might as well be trending: you do yourself good in ways more than one.
• Another concept is of getting pre-roll ads: marketers can utilize YouTube to approach and harness smartphones with pre-roll ads that are related to the content they search.

THUMBNAIL IT!

That small picture, yeah! That one single image can strike or push your audience altogether. Even though it seems a small detail, YouTube thumbnails can make or break your chances at getting clicks on your much labour involved content. Still not sure what a thumbnail is? Read here

QUALITY HAS A HUGE ROLE

• Starting a business as a YouTube marketer gives you first big challenge of making quality content. That it is a no-nonsense stuff, is an important point if you want that viewer to commit to your channel.
• Packing it with good sound quality and nice video quality goes an extremely long way!
• Length of the videos should neither be very short nor too long.
• The consumer gets to decide and can easily ignore you,hence you must create content that is discoverable and relevant.

MARKETING YOUR CHANNEL

• Marketing your channel is most effective if you have a website or blog in place already.
• Adding a YouTube follow icon to your website and blog really helps, so your audience can easily find your channel. There you can embed relevant videos on your website or in blog posts.
• Social media accounts also help greatly. With social media becoming even more readily accessible and popular, it is significant for businesses to have their online profiles which are efficiently managed and updated.

And finally, if you are heading towards learning the nuances of YouTube marketing and digital marketing in general; WeLoveDigitalMarketing, the best digital marketing agency in Kolkata has covered it all. DO CHECK!

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