Brand engagement can be referred to as the formation of emotional or rational attachment between the consumer and the brand. Brand engagement mirrors a positive influence on the consumer leading to purchase intentions. The key objective, that is to give an emotional appeal is crucial for a loyal long term brand engagement. Brand engagement is extensively carried out in social media platforms, mainly Facebook. Facebook, evidently, has become the chief forum for brands to interact with their consumers and ultimately developing their brand engagement. This article will show you 5 tips to improve your brand engagement on Facebook.

• Appropriate advertising: Brand Engagement can only be effective if the advertising on Facebook pages is appealing to the consumer. The advertisement has to understand the stakeholder and give relevant information.
• Participation of audience: Another tip to enhance brand engagement is to have direct participation of the consumer using online polls. For example, your brand is selling handbags, the poll can be ‘Would you choose a baby blue tote or a cute orange bag to flaunt a beautiful bright sunny day?’. It should not belong and have one or a few questions so that the audience will spend the time to answer rather than skipping it. Having a short survey about the majority of the consumer preferences will be easier for the seller to communicate and know what are the expectations to fulfil.
• Uniqueness: Uniqueness is the only way to stand out among other similar brands. You have to offer a reason for the audience who read your post why they have to choose you instead of other brands.
• Embedding Brand: In platforms like Facebook, there is easily lot of room for distractions. So it is important to ensure that your post does not escape unread. In order for that to be achieved, the advertisement has to have bold letters. It has to be eye-catching. It is crucial to make sure the brand name appears clear so that the audience will remember it. The brand name has to stick to the audience mind so that when they want a product related to your brand they will remember it and ultimately it will lead to a room for purchasing.
• Tone: It is very important to decide the tone of your post or advertisement. There is several tones like fun, comical, cool and even serious tone that a post can wear. It is important to know what suits the product and what appeals to the target customers. The tone should also have a sense of urgency to it. It is better to put forth a prevalent problem of the consumer regarding the product and also giving a possible solution through the brand.

Although a post or advertisement in Facebook might seem small, it holds a great deal between the brand and the consumer. Brand engagement is the best way for large and small scale business to reach out to consumers directly. If used well, it will positively cause a prominent influence on the overall business.

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