In today’s fast-moving time, the new millennium’s individuals, as well as their preferences, are also changing. People are gradually spending less time in traditional media sources such as Television, Radio, Newspapers and are devoting more time towards the internet, social media and other technological sources. Due to this, the various kinds of business hubs, some big and some small now consider digital marketing for promoting their products and ventures instead of the traditional methods. Under these circumstances, the rise of digital marketing and its virtues are well evident.
Among today’s trend in digital marketing, “mobile app marketing” has made its own significant presence and has a key share of all digital marketing operations in the industry. With nearly 5 million mobile applications available at service, the singular way to stick your way in this steep competition is to devise a compact and meticulously designed marketing strategy for your mobile app.
Now, let us know about mobile app marketing and the current scenario in the industry.

What is mobile app marketing and why is it preferred?

Mobile app marketing is a systematic marketing campaign designed to promote and present your developing venture and make a significant acquisition of users and loyalists to make your app a success. The usual reason for initiating a mobile app marketing campaign is to ensure that your venture grows amidst the steep competition in the industry and makes a name for your brand.
Today, nearly all mobile app developers implement app marketing campaigns to maximize their returns and attract the highest traffic of users.
Now, let us see what all mobile app marketing involves.

What all is involved in mobile app marketing?

Mobile app marketing covers every user communication from the moment they start using the product initially until they become a regular user.
Marketing a mobile application includes the selection of a targeted audience, which contain your app’s potential loyalists. It involves learning how to reach them, interact and effectively communicate with them and analyze their requirements in conjunction with the market scenario and accordingly improve for the best of causes.

The penultimate goal of a mobile app marketing campaign is to acquire users that promote regular investment of time in your ventures and subsequently become your loyal appreciators.
Any mobile app marketing campaign involves implementation in stages to ensure maximum efficiency of the campaign as well as a ride through the fluctuations in the industry to prevent any unfavourable situations in the near future.

Now, let us look at the different stages of a marketing campaign.

Any mobile app marketing campaign involves 3 stages, the pre-launch period, the acquisition period and the retention period. Successfully going through all these stages ensure the success of your venture to the best of your predicaments.

1. The “Prelaunch” period- The pre-launch period occurs before the product is officially launched. It focuses on brand creation and brand awareness with essential importance to product visibility.
   A brand typically resonates through its virtues and ideals, leaving behind individual vicinity. Defining and subsequently developing a brand position gives users the chance to know your product well and what it proposes.
   In this period, ensure the use of the best online platforms such as social media and search engines for efficient marketing of your app. Also, keep research and analysis as your topmost priority to keep an eye on the behaviour of this volatile industry.
2. The “Acquisition” period- This period proceeds after the product is officially launched. This stage is relatively essential among all the stages of a marketing campaign as it increases your “user” hand. To ensure a successful acquisition phase, a user acquisition plan is an essential requirement. It is crucial to utilize different available means keeping creative improvements as your topmost priority.
   “The more frequently your app is downloaded, the more your venture grows”. If this period is properly analyzed and tackled, it may turn your fortunes to gold.
   For the same, use app store optimization to be an easy find on any app store search engine as well as ensure efficient advertising via top websites and online platforms to increase visibility and create a presence among users.
3. The “Retention” period- “If no one uses your app, it makes no business”. Keeping this in mind, it is very crucial to retain the population of users that your app has. For the same, develop a plan for retention of your “acquired” user traffic to convert them into your lifelong users.
   For ensuring this, use push notifications and constantly fix any bugs in your app to keep your users satisfied. Use incentives and rewards such as coupons, promotional benefits and offers to promote engagement.

Apart from all this, keep user-based feedback as your topmost priority and improve your product according to them, keeping in mind the recent improvements of your contemporaries to make your mobile app marketing campaign a success story. We Love Digital Marketing Pvt Ltd is one of the top digital marketing companies in Kolkata. Visit We Love Digital Marketing's website for more information.