Life without mobile phones is unimaginable these days. If we ponder deep, cell phones haven’t been around all that long. The early phones were made in the 1970s and were too bulky to carry around. It took another decade or so to advance mobile phone technology. Mobile phones are now slim, cheap and carry a host of features. It is often said that there are almost as many cell phones in the world as people. The mobile phone industry is worth billions and is growing at an exponential rate. Therefore, the benefits of online presence for a business is massive.
Indian Cellular Association (ICA) reports the annual production of mobile phones within the country has amplified from 3 million devices in 2014 to 11 million devices in 2017. India likewise offers the world’s most economical mobile data which usually costs Rs 18.50 or USD 0.26 per Gigabyte. With cheap data and a lot of smartphones, the benefits of online presence for business in countries like India is heaven. It holds the #1 spot in the number of monthly apps installed.
It is the digital age. Online presence of a business, especially a small one can make or break it. Whether it’s an online site, e-commerce, a social media page or amalgamation of all, getting your company online will reap major benefits. Even if your company doesn’t conduct business on the internet, customers and potential customers are expecting to see you online.
So, what is an online presence?
The obvious answer is a website. But that’s not only it. Online presence of business includes:
- Social media profile
- Professional directory listings
- Company website
- Profile on a network link like LinkedIn
- Company blog website
- Presence on someone else’s blog/ guest blog
- Domain name
- Branded email address
- A landing page or a sales page
- Online e-shop
Therefore, there are many ways a small business can mark an online presence. Many start-up unicorns (privately owned start-up company that valued over $1 billion) are primarily based only on online presence. It is no longer acceptable to grow a business without it.
Now let’s talk about some major benefits of online presence for business:
Can build a good relationship with potential customers
If someone wants to know about a company’s business, it is more likely that they’ll conduct an online search. They might not be looking for your company but if your digital presence is significant, they’ll end up buying your product. With effective content marketing — including social media, email or website —the relationships with your prospective customer will grow immensely.
Easier to showcase your products
The internet is a huge platform to showcase a business and what it has to offer. Be it portfolio and testimonials from clients on a website, a Facebook album with the latest cakes baked in your bakery, every potential customer is just a click away. It also provides an opportunity for the business to take orders after business hours.
Build a stronger brand profile
“Potential B2B buyers who sense a ‘high product connection’ are 70% more possible to consider, purchase and even pay a premium than ‘low brand connection’ competitors.”
A brand name often differentiates a business from other businesses. Building a brand name earlier used to take years of hard work and perfection. But these days a potential brand image can be created with a few months of an online presence. Yes, hard work is required, not with store setups but with more traffic to the brand website.
Cost-effective marketing
Website and social media tools are excellent for marketing brands online. They are also some of the most effective and cost-effective niches. Billions of people log into their accounts online every day, millions of people stay near your business venture but don’t know your business exists. Using the internet can let them know where you’re at, gaining thousands of new customers every single day. Person thousands of miles away are learning regarding your business with just a limited keystroke. The “shareability” of social media permits your customers to easily unfold the word regarding your business to any or all their friends.
Gone are the days of having a huge marketing budget for marketing with posters, billboards around the city. These internet tools are very cost-effective and are much more effective.
Modern businesses must ensure that they are not left behind. An online presence is one among the most vital investments that a business can and will make. The benefits are endless. It is a big deal. It should be taken care of if you want to run a business successfully. Therefore, a good and reputable source for learning the latest online business growth techniques is very important.
We Love Digital Marketing is a company which can assist you to rule your digital presence and is one of the best Digital marketing company in Kolkata. It offers a lot of practical digital marketing courses from Mobile app marketing to email marketing, pays per click and a lot more. With hundreds of successful candidates and experienced teachers, it can help grow your business. Based in Kolkata and certified by Google Analytica, Google Adwords, Google Adsense and Bing ads this company can take your business far ahead of your competition. Contact today and get answers to the questions that haunt your digital presence.
