Brian Soils has rightly said that- “Each business is a victim of Digital Darwinism, the evolution of consumer behaviour when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Best Trends in digital marketing in 2020 is the far greater topic.
Every business is threatened.” We live in an era where it is extremely difficult to predict the customer's demand and preferences, thanks to fast-moving technology. Today it is almost impossible to survive in the market by adopting the same old methods of educated guesses for analysing the market.
If a business has the intention of thriving for a long tenure and remaining competitive in today’s time, it must adapt to the dynamic trends in the digital marketing world. It does not matter what industry you belong to or what products you are dealing in, digital marketing has become indispensable for survival for all.
It was only yesterday when companies relied on a Facebook page and a website to make an online presence but today, times have changed. The digital landscape is evolving so quickly that it is hard to keep up. Read on to discover the best digital marketing trends in 2020 to make sure that your business is not losing the competitive edge.
Artificial Intelligence (AI)
2020 is dominated by Artificial Intelligence taking over the simplest of jobs. Artificial Intelligence is pervasive today and the day is not far when it will be used in the development of almost every product and service. AI is the biggest commercial opportunity for companies. AI can analyze consumer behaviour and demand by studying their search patterns. It uses data from social media platforms and blog posts to help businesses understand what customers are preferring and how they find their products and services. AI has been implemented in many areas like content creation, email personalization, product recommendation, E-commerce transactions, chatbots, etc.
Programmatic Advertising
Programming Advertising uses AI which helps in automating ad buying. This helps in targeting more specific customers. An example of programmatic advertising is Real-time bidding. It is fast, efficient, reduce customer acquisition costs and results in higher conversions.
Conversational Marketing
Customers want an immediate answer to their questions today. Conversational Marketing facilitates a real-time, one to one connection with the marketers and the customers. The primary goal of Conversational marketing is to offer a feedback-driven model to the customers so as to enhance their loyalty and engagement and thus resulting in better customer experience.
Personalization
Customers feel annoyed with generic marketing and promotional content. For making advertising engaging, personalization of contents, emails, products, etc. is quintessential. Customers prefer tailored recommended products. Personalized marketing based on customer behaviour is far more effective than regular marketing.
Video Marketing
Video marketing is one of the most important digital marketing trends of 2020. Customers find video content more compelling and engaging. Since customers have shifted to mobile devices, long marketing content and emails are difficult for them to read on the small screens of their mobile devices. Video content, however, presents the same content in a better way and works regardless of the device. The most popular video marketing trends are live videos, 1:1 video, video SEO, 360-degree video content, etc.
Influencer Marketing
Influencer marketing requires key leaders and famous celebrities to talk about the products that you offer. Such influencers have a huge market appeal which can help spread a word about your business to a greater mass. Such influencers can also be Instagram and YouTube personalities with a huge niche following who can promote the products through their social channels.
Social Messaging Apps
Since people spend the majority of their time on social media apps, businesses find it a lucrative source for marketing their products. Sending promotional messages via social media apps is a direct and easy way to interact with potential customers. It also enhances customer experience and adds a personalized touch to the marketing content.
Visual Search
People can conduct a visual search by uploading a picture and getting results that they are looking for such as places where the product is available, similar and related products, etc. It is a highly engaging way of marketing one’s products as it takes user experience to another level. Examples of such platforms are Pinterest Lens, Google Lens, Cam Finds, etc.
Micro-Moments
A micro-moment is ‘an intent rich moment when a person turns to a device to act on a need- to know, go, do or buy. Customers are accustomed to turning to their mobile devices when they want to learn about something with just a few clicks of a button.
Social Commerce
Since e-commerce and social media are growing at alarming rates, companies find using the two together to boost their sales. Instagram has introduced Instagram Checkout which lets customers complete their purchase via Instagram. Shoppable posts are also gaining prominence since it makes it easier and convenient for the customers to shop.
Omnichannel Marketing
Omnichannel Marketing means marketing your products across multiple platforms instead of relying on just one platform. For better results, companies should provide a consistent message across all platforms and they should try to link all channels in an all-encompassing strategy. This will increase the chances of your advertisement getting viewed by the customers leading to increased sales.
Predictive Analysis
Predictive Analysis is the practice of using data mining, machine learning and predictive modelling to analyze patterns and predict the future. In terms of digital marketing, it is used in advanced lead scoring, as well as for segmentation and individual personalization, which helps marketers reduce churn and improve customer loyalty.
WL Digital Marketing Pvt Ltd in Kolkata focuses on developing Digital Marketing Strategy for Businesses. Our head office is located in New Alipore, Kolkata. We believe that creativity is the biggest secret to success and take pride in every single project that we get.
Our objective is to reach the target audience, get brand recognition, generate inbound sales and obtain better ROI. Our services include Search Engine Optimization(SEO), Social Media Marketing, Search Engine Marketing, Content Marketing, Mobile Marketing, Email Marketing, Graphic Designing, and Web Development.
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