When it comes to getting your audience to press the “checkout” button, or fill out a form, conversion is no easy feat. From getting viewers to purchase a product to getting them to sign up for a newsletter, content strategy is key. Only a professional can help you with the correct content strategy to create a persuasive and seamless customer journey. Site visitors need to take a ride on the marketing train to result in a hard-earned conversion. This blog will take a deep dive into the importance of content strategy in creating conversions on your site from an SEO expert in BangaloreThe Marketing Train: A Quick Intro
Modern consumers are always online, looking for the next best thing. When they visit a site, it takes them minutes to log off to the next one. In a digital age, it can be pretty difficult to convert customers after they land on a site for the first time. Content strategy is key and needs to align with your marketing strategy and support it every step of the way, here’s how:a). Awareness
Site visitors are not likely to know much about your brand and what it offers. But they are likely to land on your page after searching for a related topic that they are interested in. b). Consideration
Site visitors may go through your website to learn more about your brand, but they might not purchase your services. You need professionally crafted, compelling content for customers to choose your products and services over your competitors. c). Conversion
Site visitors might like what they see, but they may not be ready to make the deal yet. A site visitor needs clear, concise, detailed content to help them make an informed decision. A site visitor is likely to have many questions in $ their mind, and they need the right answers to make a purchase. 4 Overlooked Types of Content for Higher Conversion
A rookie mistake is to rely solely on blogs when it comes to creating a content strategy. Blogs are great and enjoyable, but they are not enough. A good blog is helpful, but it’s only a starting point. Site visitors need more than an interesting blog, to go follow you through your entire marketing strategy, and to finally, seal the deal. Here are some baseline types of content that can help your customer conversion rates increase: 1. Competitor battle cards
Site visitors need to know why you should be chosen. A competitor battle card can help set you apart from your competition in terms of benefits, price, and unique features. 2. Case studies and testimonials
In an all-digital age, customers turn to the internet before making any decision. Around 95% of site visitors are likely to read reviews before investing their money. This means that your site needs to offer real examples of your product or service in use, to bring your brand credibility and trust to aid conversion. 3. Product demo videos
These forms of content are better for site visitors who don’t like to read, and they also help viewers understand your products better. 4. FAQs
Site viewers are likely to have lots of questions in their minds. You can make the conversion process easier by answering these questions so that viewers are on the right path to making a decision. Content Stratification: 6 Ways to Increase Conversion Rate
Figuring out the right type of content that drives conversion for your brand is one thing. But another ballgame entirely is creating compelling content that makes visitors invest their money into your product or service. Here are 6 helpful tips that a professional content strategy can help you with so that your conversion rates increase. 1. SEO Optimization
SEO is the crux of any content marketing strategy, because it brings you site visitors, and without visitors, there wouldn’t be anything to convert. Getting your content professionally optimized for search engines can help you increase visibility and site visitors. 2. Make Good Use of Clear CTAs
A good site tells viewers what to do after grasping their attention. Concise call-to-actions, like asking visitors to sign up for a newsletter or a free trial can help convert them into customers. 3. Regularly Update Your Content
There’s nothing worse than outdated statistics, data, references, and facts for a website. Content needs to be updated, especially case studies and competitor comparisons, real-world examples, and data. Blogs, landing pages, reports, and all other forms of content you put out need to be updated to avoid content decay. Even stale web pages can bring in viewers if they’re updated, so make sure you update all of the old pop culture references to new ones. Analyze your content regularly, and change up the content surrounding conversion rates, bounce rates, and time on the page to make it fresher and more compelling. 4. Use Visuals to Your Advantage
An impenetrable wall of text is most likely going to make site visitors log off instead of converting them. Make good use of unique images and videos for your content strategy. You can use GIFs, infographics, charts, and a lot more to get viewers to truly remember your page and come back to it to make a purchase. 5. Explore Downloadables
For B2B brands specifically, you need downloadable content such as eBooks, white papers, templates, worksheets, and so on for lead generation. If visitors are not looking to make a purchase themselves, they are likely to share your downloadables with other customers who might. 6. Focus on Addressing Pain Points
When site visitors convert, they need to know that your brand provides a solution to an existing problem that they may have. Take a peak into a site visitor’s psyche to figure out how to create content that acknowledges their problems and creates a solution. The Bottom Line
Content and conversion go hand-in-hand, you can’t convert site visitors without content. But without conversions, content has no aim or purpose. Align your content strategies with the marketing train, and you are sure to see results. We hope this blog helped you with tips and tricks on content strategy. Also, read our other blog:
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03rd Nov 2023
