Social media has brought globalization to a whole new level and it holds more power than ever today. Social media has helped businesses, from local businesses to multinational corporations. It has become so popular that today we have Internet Celebrities and Influencers. And do you know what made them the celebrities online? It was their ability to find their signature content for social media and create a niche through their strategically planned, quality content that they have created and published on the internet regularly.

So, why is Content for Social Media so important?

Content for social media is necessary for everyone who has a business online. Maybe your goal is not to become a Social Media Celebrity, but having a well managed social media handle with updated posts about your business and products will help create your brand reputation online.

Thus, now we can see the need for having Social Media Content let’s discuss the

Top 6 types of Social Media Content that will help boost your Social Media presence.

User-Generated Content:

User-Generated Content is content that has been created by your followers which are noticed and acknowledged by the brand or the company. It can be done on Social Media by sharing their work from your brand’s social media handles. It gives your followers a feeling that the brand or company values them as the customer. For the brand, it creates the goodwill and the good brand image online as well as bringing in more traffic to your page. This is essentially free content as the business does not have to invest anything for creating this content only some diligent scrolling or searching through social media.

Podcasts:

Podcasts are Recorded Audio Programs generally done in an interview format. Podcasts can be used as a part of your Marketing program and that could be highly beneficial for the brand because podcasts are on demand. You can use the podcast to inform about what is new with your brand or you can connect with your fans by answering their questions on podcasts. The only catch is that podcasts as a content cannot be shared directly on social media hence you have use the podcast audio along with a still image to create a video content which can then be shared directly on social media without any external links.

Tip: Podcasts are hugely popular now and this has happened recently which means that not a lot of brands are doing podcasts right now which is why it would be optimal for you to try out this format As Soon As Possible.

Live Streaming:

There was a time when brands and companies launched products and services or published something new through only press releases where the general public would only be informed about it through the print and electronic media the day after. Gone are those days, now every company event and announcement is live streamed on social media to make the customers and the followers feel like they are also a part of the company’s extended family.

If you doubt what the power of Livestreams are, follow the Tech industry. Companies such as Apple release their products on Livestreams which are almost equivalent to global phenomenon. Live streaming helps in many other ways also such as lead generation and product marketing.

Client Testimonials:

Client Testimonials are a great way for you to showcase the reliability and the quality of your brand while also creating a good brand image online. Client testimonials can be shared on your social media in written format or as a picture or you can post it as a video by hiring a videographer and professionally producing a video testimonial which can work great for your brand’s promotion.

E Books:

A free E Book from your company to the customers to help them utilize the most out of your products or to help them learn something new about your product is a great way to market your business online. Even if you are offering a service online a free E Book detailing about your service and it’s details would interest the customers and the number of downloads can help you track your progress or ratio of downloads to new business leads. It is crucial to be properly marketed and the free E book can really help your social media presence.

Infographics:

If you want an eye catchy to the point descriptive yet simple content that is not too long and covers all aspects of your product or service look no further than Infographics. Infographics are digital pamphlets which are designed colourfully and with great attention to detail and it consists most relevant information about the product brand or service or sometimes it is made as an answer to Frequently Asked Questions of the customers or clients. In short Infographics is a type of content which gets a lot of engagement because of its straight forward informative nature.

So, these were some of the best types of content for social media following the latest trends of 2019. These can help build or boost your social media presence and help grow your business. In the end always Content is King and good content published regularly shows its effects on the growth of the business or brand in its due time and if you need somebody to help you make the most of your brand or business online that takes control of your Content Creation, Digital Marketing and Social Media Management. We Love Digital Marketing is always there to showcase the best of your business so that your online reputation is the best it can be and you can always count on us because We Love Digital Marketing <3.