Overview -
When we think of 'content' in digital marketing, the first & probably the only thing many pictures in mind is, 'write-ups' explaining the products or services which are hosted on websites as articles or blogs. But there's much more to this content. Digital marketers put forward their content in more forms than one to attract the audience. These can be through videos, memes, podcasts, webinars & many more. Read on to know more about types of content that can be shown to the audience...
Types of content -
Promotional content is written for the following modules: -
1) Videos -
Video content has proved to be the most effective in engaging audience. According to a study, 90% of customers buy a product after watching videos related to it.
2) Memes -
Memes are a craze these days. Memes are a quick way to get a person's attention to a product, owing to the humour & catchy lines they carry. 'Amul girl' memes, the most popular memes in India are the best examples of promoting products through memes. Sharing of memes & tagging friends in the comment section by interested audience doubles up the effectiveness of your promotion.
3) GIFs -
GIF is like the video version of memes. GIFs consist of short animated videos with a sentence or two added to it. A GIF is a few seconds long & is a great tool to get the attention of impatient people.
4) Q & A -
Answering questions related to products your industry deals in on platforms like Quora is a great way to gain followers & their interest in your products or services.
5) Online contests -
Conducting quizzes, jumbled words, scrambled words & other contests online & giving away gifts to winners is one way to attract customers. You can also ask the winners to write a short review describing their experiences using your products. Hearing from customers builds more confidence in potential customers about the products they are planning to buy. This sort of promotion is mostly done by e-commerce companies that sell clothes & cosmetics.
6) Blogging -
Blogging is the first step a company takes in making its presence felt online. Content in blogs includes an extensive write-up about the product or service. Blogs are written using SEO (Search Engine Optimization) techniques to direct more browser traffic to the concerned website. Blogs are mostly read by customers who are highly interested in buying a product. You can also pay websites to promote your blogs.
7) Webinars -
Webinars are seminars that are conducted online. These are very cost effective & are conducted using platforms like Skype or Google Hangouts. All you will need is a few people who have good knowledge of the product or service. Interested participants can ask their queries.
8) Podcasts -
Podcasting is slowly gaining popularity among motivational speakers & companies these days. Podcasts are similar to talks on the radio. You can also use webinar talks as podcasts & upload them on platforms like Soundcloud & Garageband.
9) Powerpoint presentations -
Preparing visually appealing PPTs & uploading them on platforms like Slideshare is another way to get people to read your product's content. The links to these PPTs can be embedded in your blogs & vice versa.
10) FAQs -
Instead of answering repetitive questions each time, you can build an FAQ section for your website where all the important & frequently asked questions are answered at one place. This will save your time & also helps customers in understanding the product & purchasing process better.
11) Interviews -
Organizing interviews with prominent members of the industry will improve the reputation of the organization & also helps the organization in gaining the trust of people.
12) Surveys -
People like expressing their opinions using interactive surveys which take not more than a minute or two. This will help in directing the surveyees to your website. Surveys can easily be created using templates on platforms like PopSurvey.
13) eBooks -
Giving away free eBooks (containing industry-related topics) to people who sign up or take a survey on your website will increase the company's popularity.
These are some of the different types of content for digital marketing. The above-mentioned types of content marketing are only a few of the many popular digital advertising methods. Digital marketing is a sea of opportunities in which promotion can be done in hundreds of different ways, & each way involves a unique way of writing & presenting the content.
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