With the advent of technology, the archaic mode of advertisements and marketing became obsolete. The flourishing digital marketing has held the world of merchandise and goods in its palm. The congeneric growth of social media and digital technology is the major cause of its prosperity. The diverse reasons for its prosperity can be illustrated clearly. The following are some of the reasons why digital marketing is flourishing. The two major thriving tools for digital marketing are Facebook marketing and google ads. This competition is rising and the debate on Facebook marketing vs google ads is becoming hard to comprehend. 

First, I will talk about Facebook marketing. This brand has replaced many leading sites like Myspace and emerged at the summit of this digital era. Presently, it attracts netizens in the millions. Facebook marketing is quite simple and easy. It involves creating and using a Facebook page for a product, merchandise, brand or a celebrity. This domain allows entrepreneurs all over the world to create pages for their business and hence promote their products. Therefore, the entrepreneurs are able to communicate regarding the unique feature and utility of their products to the whole world in a lucid verbose format. 

For a successful business, the mere launching of a product won't do, it should be accompanied by vigorous advertisements and the best way is through the internet. Many brands, local businesses and famous personalities make use of it to promote themselves. Brands like food, electronics, hotels, restaurants etc create vibrant facebook pages which lures new customers. Local businesses can use this boom to accomplish themselves as a successful business in the market. The famous personalities like actors, musicians and singers use this platform to share about their upcoming movies, music and songs. This digital platform also helps to save a life by giving immediate ads regarding the urgent requirement of a certain blood group in a hospital. 

The working of these pages is lucid and easy to understand. They work with an option of like. Once any Facebook user likes a particular page, their feed will always be filled with their new and upcoming activities. This option ensures that no fan misses any discount or the arrival of new products. These Facebook pages also attach the link to their original website located somewhere else on the world wide web. It also incorporates interactive content like YouTube videos, blogs and giveaways. Now, the methodology of the working of these pages works in a very business-friendly way. Once a user likes a certain page, their friends are also notified of this activity which makes them curious. They explore the page and share it further with their friends if they like it. This algorithm works simply to attract people of similar interests and backgrounds. 

Google ads, is another effective mode of advertisements. These advertisements pop up when you search for something on the google search engine hence, it drives relevant and targeted traffic to your website. There are two types of ads - organic ads and sponsored ads. The appearance of these ads depends solely on the keywords. The domain selects some keywords which the relevant users would use to reach their website. They pay based on the concept of pay per click by the google users. The cost depends on numerous other factors too like keywords, your geographic location, the quality of your ad etc. Apart from the search network, google ads also work through display networks. The display network is a wide assortment of outside websites that have linked up with google and serves google ads. It can be in the form of text, image or video. 

Now, if we compare these two modes of advertisement, Facebook Marketing vs Google Ads, we need to chalk up several latest facts. First of all, the popularity of Facebook is diminishing drastically. It is due to rising distrust on Facebook's policies as they invade our personal texts, images etc. There has been a constant rise in users on other social media platforms like Instagram and WhatsApp. Hence, there is a direct link of diminishing facebook marketing too as the netizens on this platform declines. Google search engine continues to thrive. Almost every mobile user or laptop user has google search engine set to default. This brings google ads a great momentum in the digital marketing industry. 

We love digital marketing, one of the top digital marketing agency in Kolkata, created to promote websites in the digital marketing sphere. This domain employs several strategies and tactics like search engine optimization, personalised emails to the targeted population, content marketing, pay per click, link building and the most important - social media marketing. This company has done over 900 projects with 3000 + followers. It has provided its invaluable services to famous brands like coca-cola and dr pauls. It also provides a learning opportunity to the budding digital marketing enthusiasts.