E-commerce (or electronic commerce) refers to the buying and selling of goods and services with the help of the internet. The purchase is made with the help of electronic gadgets like mobile phones, tablets, laptops, etc. Transactions and money transfers also come under the same name.

The usage and importance of e-commerce are often restricted to online shopping but it is not so. Any kind of online transaction made over the internet is a part of e-commerce. It has made the process of discovering products easier and has benefitted all kinds of businesses big or small.

Let us tell you a bit more about the various different types and facts about e-commerce

Types of E-commerce 

Business – to – Business (B2B)

Business to business e-commerce refers to the sale and purchase of goods and services between two business houses. Here the manufacturer and the wholesaler of the goods are involved in the transactions. The wholesalers buy goods in bulk from the manufacturers to pass in down to the actual customers. It often helps them to be a step ahead in the market.

Business – to – Consumer (B2C)

This is the most common type of e-commerce been carried out. It involves the relationship between businesses and consumers through online websites or applications. It helps the business personnel to maintain a personalized relationship with the customers. This platform allows customers to shop for the best prices, know about new products they wouldn’t have known otherwise, post feedbacks and review, helping them to improve, etc.

Consumer – to – Consumer (C2C)

C2C is a type of trade relation where both sellers and buyers are consumers. It encompasses all electronic transactions been made by the consumers. Leaving the actual manufacturers of a particular product, everyone else is a consumer. Wholesales are consumers to manufacturers, retailers are consumers to wholesalers and consumers are consumers to the retailers.

Consumer – to – Business (C2B)

Here, we talk about the service provided by the people to business or organization. For example, a freelance photographer shooting photos for a fashion house or a blogger or an influencer working in a paid partnership to advertise the product of a business house.

Facts about E-commerce

1. Twitter ads have the most conversion rate than any other social media platform when it comes to converting online advertisements into genuine sales. 
2. 47 percent of shoppers admit that Facebook has the greatest impact on what they buy.
3.  E-commerce sales grow more than 19 percent every year.
4. The highest growing country for e-commerce in India, followed by other Asian countries like Saudi Arabia, Indonesia, etc. 
5. It takes around 30 minutes approximately to register as a seller on any e-commerce platform and upload their product details. Hence, it highlights the easy access of this platform which can be used by anyone and everyone.
6. Pizza Hut started delivering pizzas on an online basis before Amazon started. People started ordering pizza’s before they started ordering books
7.  More than 80 percent of the population using the internet and social media has used the online platforms for making a purchase or for availing a service. Hire We Love Digital Marketing Agency to channelize and manage your account on any social media platform.
8. 71% of the online customers share and spread the word about their favorite stores to others, leading to free advertising for that store. Whereas earlier businesses had to adopt different advertising tools like television ads, newspaper ads, hoardings, etc. to attract the customers which incurred huge costs. Things have drastically changed since then.
9. The online buyer faces trust issues when shopping online. 51% of the buyers abandon making a purchase when they are not given the cash on delivery payment method. Though this trend is fast changing since online gateways such as PayPal are fast earning the trust of their customers but still, some people do not feel free to pay via debit or credit cards. 
10. In a recent survey, it was found that nearly 30% of the sales rise when sellers do not charge shipping costs from their customers. It is a very effective way to start and bloom your e-commerce business in its early days. 

How digital marketing affects e-commerce business?

As we all know, everything has become digital nowadays. In a country like India, newspaper and television advertisements play a huge role in popularizing the brand. Hoardings too are very beneficial. But due to changing times, things are changing. Apart from these physical forms of advertising, digital advertising and/or marketing are gaining huge popularity.

Digital marketing plays a huge role in optimizing the websites, recording the traffic, spreading awareness about your product all across the social media platform and whatnot. Digital marketing is the need of the hour.

A combination of e-commerce along with digital marketing can help you earn huge amounts of returns with a wide reach. Get yourself the best in the market to get richer and richer.

Wait, do you want the best? We Love Digital Marketing Pvt. Ltd., is the best digital marketing agency in Kolkata with the best client experience and 100% results. We help you in optimizing your websites, market your product all over your social media platform, assist your customers when in doubt, etc. Visit us now!