Email marketing is still very crucial for managing your brand’s online presence. However, email deliverability is a universal problem that marketers face. Even if you do every possible thing in the right manner, many still struggle to get viewership. For many marketers, content is the be-all and end-all when it comes to improving email deliverability. However, great content would not make any difference if the subscribers do not even see them. So, how can you measure the deliverability of the emails? Well, there are some metrics that are pretty consistent and help you measure the performance of your email marketing. Over the next few paragraphs, we will discuss them in some detail.
1.Protecting Your Reputation as a Sender
In the sector of e-mail, your recognition certainly does precede you. Email inbox carriers will mechanically mark your e-mail as unsolicited mail in case you don’t have a sturdy sender recognition. According to Statista, 9-14% of advertising and marketing emails (relying at the industry) are marked as spam. Protecting your sender popularity is foundational to enhancing deliverability. But how, exactly, do you do this?
Your IP address is a fixed set of numbers. It identifies all emails sent from your domain. Email vendors recognize “safe” and “unsafe” emails primarily based totally on the historical context of your IP and domain reputation. This is important. According to Demand Metric, open charges of 16% or more improved by 27% among entrepreneurs who actively track their sender reputation.
If servers have traditionally visible “bad” mail come out of your IP address, they will blacklist you and ship it directly to junk mail. If only “good” mail comes out of your IP deal with, it possibly will be received in the inbox. If they’ve not noticed your IP address before, their default is to mistrust it and possibly label it as spam. To save your emails from finishing up in the junk mail folder, first, check in case your domain or IP address is blacklisted. If you are, go to the blacklist company’ page and ensure that you are not blacklisted anymore. Requirements might also additionally encompass supplying re-opt-in for subscribers or erasing addresses that had been introduced to the mailing list before a certain date. Better yet, proactively use practices to keep off the blacklists in the first place. In case of a new IP address, gradually build your reputation. You can start by emailing those subscribers who are most engaged. This will drive up the open rate and signal the email provider that it’s “good” mail. Ensuring authentication protocols so that the credentials of anyone using your domain are verified is another way to maintain tour sender reputation.
2. Maintaining the Hygiene of Your Email List
A huge email list would not really help if the majority is getting bounced or not being opened. Thus, proactive managing and pruning is vital for long-term growth. Thus, you must cut off those addresses that are always undeliverable. Subscribers that are no longer engaged with your brand must go as well. This will ensure that both your open rate and the rate of long-term email deliverability go up.
Double opt-in helps you to avoid hard bounces. When a subscriber confirms their subscription before being added to your list, they are committing to your emails and marketing activities. Moreover, easy steps to unsubscribe also give you more open rates. This way, you might have fewer subscribers but they will be engaged and more loyal.
3. Consistent Delivery
Consistency is the key to success in almost every field and email deliverability is no different. Too much gap between your emails might cause them to leave. In the fast times that we live in, it is easy to forget why they subscribed in the first place. With so many brands vying for a foothold in the market, you can be easily replaced as well. On the other hand frequent mails might lead them to mark you as a spammer. So what is the right amount to deliver emails? This should depend on your audience and campaign types.
4. “Throttle” the Delivery
Throttling refers to dispatching mail in small batches so that you do not hit the rate limits. Hitting rate limits can temporarily make your emails undeliverable; this is known as “soft bounce”. To avoid soft bounces or the tag of spam, throttling is must.
Get the Best with Us!
You now have some idea about email deliverability and why it matters. However, knowing and doing are two completely different things and this is where experts come in. At We Love Digital Marketing, we offer effective newsletter services and use email marketing tools like Mail Chimp so that you get the best. With the help of our designers you are guaranteed a better conversion rate. To know more, call us at +91 9883331103 or drop a line at info@welovedigitalmarketing.com.
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