The world of digital marketing has held the word of advertisements and sale of products in its palm. It has replaced the archaic and obsolete mode of manual advertisements for putting up billboards and posters. It is easy to use. It cuts down on cost and manual labour as well. There are innumerable ways to give an edge to your business domains with digital marketing tricks like search engine optimization, pay per click ads, social media marketing, viral marketing, content marketing and lastly holding up social media contents. Nowadays, holding online contests on social media is ratcheting up tremendously. Let us know more about how to grow your brand with social media contests.

Platforms for social media contests

First and foremost, before organising any sort of social media contests, you should take up full-blown research regarding the best social media platform for the same. Make sure the content and structure of your contest garner and catch the eye of the appropriate contestants. There could be a possibility that Twitter might be a better option for a particular contest rather than Instagram. If you do not do a test-trial, there is a possibility of its failure and hence wastage of time and resources. There is a multitude of social media platforms like Instagram, Facebook, Twitter, YouTube and Tumblr. Every platform holds a diversity of netizens. Hence, your content must be relevant to the same. 

Determine the type of contest

This is the most crucial step to garner fame for your business domain. Your business can be about content writing, photography, film making, cooking, a high-end fashion label or a food delivery app. You will have to attract all sorts of people with differing interests and opinions who also serve the purpose of your brand. You can organize a creative writing competition or a photography competition and appoint the organizers with the best taste in the same as the judge. You can also ask your customers to post a picture of them with your product and hence coordinate a luring giveaway. This will assure you of tremendous following and fame.

Determine and display the rules

Displaying of rules along with the type of competition is obligatory. It helps to judge the participants on an equal footing. There should be a certain deadline date for the submission. In the case of creative writing, poster making or photography content there should be no scope of plagiarism. For the giveaways, the rules are always pretty simple mostly because it is like a lucky draw. 

Announce the exciting prizes

Motivation is an essential part of participation. The colossal business domains mostly set aside a certain budget for their advertisements and marketing. This budget can be used up for the contests to attract an assemblage of new fan following. The motivation to participate can be in the form of cash prizes or essential goodies and giveaways. If your business has an incredible name, fame and fan following, it is followed up by its own perks. Your prize could be as simple as letting the person feature on your page with their content. It has multiple benefits for both parties. It helps the participant to build up enough confidence to launch his/her own start-up. Also, it helps the business sector to gain a renewed impetus in their fan base if they are low on budget. Further, it gives your business a high scope of recruitment of quality interns, content writers and photographers. 

Why organize social media contests?

This aspect can be intercepted from multiple nooks and angles. It could be simply to gain momentum in the competitive world of the social media business. Organising contests with exciting prizes surely gives you a refined edge over your peer competitors and even leading business labels. The motive can be as simple as to keep your audience engaged and entertained. Your domain may expertise in providing the content. In that case, it becomes mandatory for the sphere to organize the same. Contests are a significant way to spot the best talent in the audience. In this way, the company can also recruit budding artists and talents as interns in their company. It gives the domain extra help as well as a substantial insight into the needs and demands of the audience. These are some of the aids that online social media contests provide. These were some of the tips on how to Grow Your Brand With Social Media Contests.

We love digital marketing, a leading brand created to promote websites in the digital marketing sphere. This domain employs several strategies and tactics like search engine optimization, personalised emails to the targeted population, content marketing, pay per click, link building and the most important - social media marketing. This company has done over 900 projects with 3000 + followers. It has provided its invaluable services to famous brands like coca-cola and Dr Pauls. It also provides a learning opportunity to the budding digital marketing enthusiasts.