Pay per Click or PPC is an advertising model in which the advertisers pay each time someone clicks on their online ads.  In simple terms, it’s a way of buying visits to a website.  Organically, it takes a lot of time to gain enough traffic to earn. Pay per Click is what drives the traffic. It is effective and efficient at what it does.  But how does Pay per Click Work? The working of PPC is very complex. It depends on a lot of factors. You just can not simply pay more to guarantee ads appear more conspicuously than the competition. 

Overview

The dawn of the internet has made the presence of business globally. Before the advent of the internet, it was often difficult for businesses to gain accurate customer base or satisfying the existing customers. Majority of the business uses the internet for marketing and selling. Using different tools of Digital Marketing, like Pay per Click, Email Marketing, Social Marketing, many businesses have added a digital presence.

It is always good to grow a business from a genuine and interested customer base, but this method takes a lot of hard work and a lot of time. A business might not survive that long, that’s when Pay per Click comes into play. It uses online ads which when clicked redirects to a website which the user might be interested in. Pay per Click model supports a business until it organically grows a customer base.

Types of Pay per Click advertisements

Paid search marketing

It uses search providers such as Google Adwords and Microsoft advertising to show an ad to certain searched keywords. Therefore, selecting relevant and suitable keywords is very important.

Display advertising

Any ads on banner, image or text on websites are under this category. These ads when clicked, redirect to the website. These have a lower click rate than search marketing ads but can be very helpful for brand awareness.

Social media advertising

Platforms like Facebook, Twitter and Instagram which has a higher number of users can help advance a good and potential customer base. This category can also help to target a specific demographic of users based on their interests.

Remarketing advertising

It uses cookies on a user’s web browser to show them targeted ads based on their previous activities online. It is very widely used today and has a high return value.

Why businesses use Pay per Click marketing

A business will use only online advertising as the only way to lure traffic. But, with the upsurge use of the internet and a wide potential customer base, the return of investment on online ads are very high than traditional billboards and TV ads.  The way how Pay Per Click works can land the business website a top spot on the search page results. Google alone processes 40,000 queries every second or 3.5 billion searches per day, that’s a lot of brand advertisement for an enormous impending customer.  Internet ads can help a brand grow to its unlimited potential.

 Pretty good, right?

Right. But there’s a price you pay every time someone clicks on your advertisement. It’s a small fee but if not properly utilized, it can cost the company a fortune without any returns. Therefore, it is always recommended to get help from a professional digital media company such as ‘We Love Digital Marketing’ and learn about how does pay per click work. 

Frequently Asked Questions

• What are the popular platforms for PPC ad types?
  • Google Adwords: Runs on private websites, Google search or both.
  • Bing Ads: Advertises on Bing, Yahoo and Microsoft.
  • Facebook: For advertisers to identify their target demographics.

• How long does PPC take to work?
  Well, depends on the platforms the website use. Account creation and building ads require some time but once the ads are turned on, the traffic flows within a day or so.

• What are the basic elements of PPC?
  • Campaign: It is the structural component of PPC. It consists of strategies to lure customers based on themes such as holiday sale campaign or so.
  • Keywords: Specific keywords are used for ads such as “gift basket” or “huge discounts”.
  • Landing Page: Once clicked on the advertisement, the customer will land on a specific website where the ad campaign redirects.

• How does the auction work on different platforms?

All ad platforms hold auctions based on keywords. All keywords are not equally priced. Some keywords will cost more than others.

• How much do people usually spend?

It actually depends on the size of the business and their willingness to invest in online advertisement.

Smaller business spends a lesser amount on monthly PPC whereas larger business spends a big amount per month.

Conclusion

Pay Per Click and other Digital marketing tools are very useful to run a successful business today. It ensures the company grow exponentially but many marketers tend to do alone. That’s a huge mistake every company should know how does pay per click work.

Digital Marketing is an art and science which can not be done alone by a business. A qualified PPC company can be incredibly helpful in crafting the exact campaign your business needs. We Love Digital Marketing is a PPC company in Kolkata that can help you or your employees learn the “tricks of the trade”. With thousands of happy clients and 900+ projects delivered it’s the best investment your business can make. Certified by Google Analytics, Google Adwords, Google Adsense and Bing ads, the quality and trust are uncompromised.