Social media platforms were never established with the sole purpose of marketing. It was a means to broaden the field of communication, to share stories and to keep up with our friends, relatives or getting to know new people. SMM has become a thing in today’s times but how does Social Media Marketing increase sales? Is it helpful or really necessary?
These platforms still let us communicate but is that the only purpose that it’s serving?
I think most of us know the answer already.
Social media is not just a platform to communicate now, but it is also a safe place for writers, content creators, content writers, photographers, painters or business owners to showcase their talents, finding their niche, look for clients or sell a product.
Social media marketing (SMM) help these people to provide their services in a completely easy manner without any hassle. It puts forward the business’ products or an organisation’s services on a tray for the buyers to be able to visually test a product before they consume it.
How Does Social Media Marketing Work?
Social media marketing is a marketing activity on social media platforms to attract customers or increase traffic of a particular website or brand.
Social media marketing works by-
- Creating content for the brand
- Using advertisements
- Brand sponsorships
- Stocking meaningful and good quality video and photos
- Engaging with the audience
Social Media Presence
Is social media presence really necessary for a brand?
During the pandemic time, a huge part of the population is staying indoors and them being on social media for most hours of the day is a given. Many people turn to social media platforms like Facebook and Instagram to look for a business’ location, their products or services, operations, prices or customer reviews. They turn to these platforms to search for information as they are authentic.
A brand’s social media presence not only increases customers but is also a great way to interact one-on-one with what their needs are and what they expect from their services.
Social media presence regulates the image of a brand and it’s goodwill.
SMO- A Pillar Of Social Media Marketing
SMO or Social Media Optimisation finds out what type of content works best for the company or organisation on social media platforms and what strategy and content needs to be repeated. The repetition helps the market audience to get drawn towards the services and at a faster pace than any other frequent changes.
But that doesn’t mean, the SMO has to get stagnant. Growth is always welcome.
Successful conduction of Social Media Marketing and Social Media Optimisation helps the brand to get in touch with the target audience.
Perks Of Social Media Marketing
Social Media Marketing provides the brand with customers and sales but how does it expand the brand’s knowledge and overall growth?
Research
Social Media marketing allows the brand to research on new market trends as well as avoid the ones which have already failed for other companies. It provides an opportunity to get to know the target audience and what do they actually want. Researching on the market trends and fellow competitors can help the brand to approach the audience appropriately.
Discovering New Ideas
Social Media Marketing helps the company to discover new ideas based on the research done. All companies are about searching for new opportunities and ideas and transforming them into results. SMM helps in providing a space for these ideas and utilising them to build the business.
Formulating The New Ideas
Social Media Marketing not just helps a business to discover new ideas but also formulating and taking action over the. Hence, creating a clear view of the goals and reaching them.
Results at a Faster Pace
Social Media Marketing uses social media platforms which means the chances of the brand getting a huge number of customers at a very short period of time is more. People use social media on a day to day basis and coming across a product or service they have been searching for just popping up on their feed can draw them to the services or brand faster.
Social Media Marketing Increases Sales?
By this time you might have come to know the importance of Social media presence of a brand and the necessity of Social Media Marketing. But does it actually increase the sales of company?
66% of Social Media Marketers that spend at least 6 hours on social media per week have gotten more leads.
70% of business-to-consumer marketers have gotten their customers through Facebook.
Instagram earns roughly $4 billion in mobile ad revenue per year.
From the above Social Media Marketing statistics 2021, it is clear that Social Media Marketing is highly effective, starting from the image of the brand to the gain of customer to the sales.
Social Media Marketing makes a huge impact on a business and boosts sales which could be rather difficult with the absence of social media presence as well as Social Media Marketing.
