Digital marketing is one such realm that is changing at a rapid pace. Customers’ buying preferences are changing along with that too. Gone are the days, when people would shop online solely from their desktops or laptops. With the increasing number of mobile users, individuals are more into mobile shopping nowadays. Hence, B2B companies must adapt to this trend as quickly as possible. The best way to do that is by creating a compelling mobile marketing strategy with the assistance of the top digital marketing agency in Kolkata.
Role of mobile marketing in online marketing
According to statistics, sixty-five percent of the total global population spends their time on mobile phones. So, it’s easily presumable that mobile marketing plays an imperative role in the niche of online marketing in Kolkata. In fact, ninety-one percent of individuals keep their mobile gadgets within the arm’s reach. Hence, as a B2B marketer creating a mobile marketing strategy would be worth your time and money. Are you ready to do that? Then, below are some tips and tricks to get you started!
Make things speedier
Speed is an important aspect of any mobile marketing strategy. So, make sure that you keep everything as simple as possible. Create a cleaner interface so that your audience gets full-on clarity to the messages. This will allow them to complete their desired actions and attain their intended objectives faster than expected. In fact, an average mobile usage session lasts not more than a minute nowadays. That’s why you must focus on the following points.
- Devise a mobile interface that is quicker to access than your desktop website
- Mobile operation is time-constrained. So, one cannot waste a single second on it to load things or complete actions. Hence, you should create an app or interface that is faster and easier to access.
- Keep the factor of user experience in mind. Hence, don’t end up bothering any of your audiences by creating a time-consuming and tricky mobile application
To say the least, your mobile app or site should be free of the unnecessary elements that affect its accessibility. So, you must streamline the entire process by removing the redundant features and retaining the most essential ones. Say, for example, you can eliminate any GPS-enabled attribute or click-to-call buttons from your mobile-friendly site or application. In case, there are some extra single-click features, consider removing them as well. Doing so will allow you to create a clean and smart mobile-responsive tool for your audience.
Keep everything simple
The simpler a mobile marketing strategy the better. Yes, this is the key to creating an amazing mobile-marketing plan for your B2B business. In fact, the attention span of the ever-increasing mobile users has gone down significantly.
Plan of action
To create a simple mobile-marketing strategy, make sure everything is as simple and clear as possible. This will allow your users to complete their set of actions within a short span of time. So, you must remove all the unwanted things from your mobile app or site aside from keeping the necessary ones. As a result, your users can access your messages and achieve their pertinent goals faster than expected.
Devise a strategy that meets customers’ needs
While making your mobile marketing strategy, make sure that each of the touch points is time-bound. Doing so will let your brand connect with your customers easily and quickly. Remember, when a person wants to purchase something online, he or she has to analyse, research and then buy the specific service or product. This entire action needs to be completed within a short period of time. So, if your mobile app or site doesn’t meet the potential demands of customers, it’s of no use.
Plan of action
In order to achieve this goal, your marketing message has to pop up on the screen while your customers are looking for your brand.
- Make a user-friendly app
- This is undoubtedly the most imperative part of your mobile marketing strategy. Hence, you need to create an integrated app while shedding light on these aspects.
- Pinpoint the components of your online business that frustrate or freak out your customers
- Focus on speeding up the features of your app so that your customers get an easier and faster shopping experience every time
- Try to go keep a separate feature that gives your users the access to buy customized products or services tailored to their needs
- Also, incorporate attributes in your application that notify your customers instantly about the latest services and products being launched.
In a word, you will have to get the hang of the nitty-gritty and nuances while making a mobile-friendly app or site for your company. Also, reflect upon the additional features worth including to make your user experience even more gratifying and streamlined.
