Back in the days when we wrote letters and waited months for a single reply, the internet was still unheard of and phones meant telephones, advertising and marketing were sophisticated and costly ventures that only big corporations undertook. Small business ventures did not or could not employ advertisers to market their brand. Even if some local business dared to do so, they had to print hundreds of pamphlets to be distributed across the town. Nationwide advertising and marketing were simply unaffordable for the countless local business vendors across the country. But all this has changed drastically with the advent of the internet and most importantly the social media. Suddenly, the world is not so big anymore. With everyone facing a digital screen at literally every minute of the day, advertising has never been easier. People are really waiting to be fed with new pieces of information. All a company has to do is open a free Google My Business page and rank their website to get better visibility across platforms. In today's blog, let us discuss how to improve your Google My Business page.
Google My Business ( GMB ):
Google My Business or the GMB, is a free and easy to use tool for local businesses and companies that need a strong online presence across Google Search Engines and Google Maps. As customers we would have often searched for business names online, only to be shown a knowledge panel that contains only the most important information required by customers. The GMB knowledge panel appears first in the search results page, sometimes next to organically higher ranking sites or paid search results.
The knowledge card displays valuable information that customers would want to know:
- Business Name
- Business Type
- Address
- Hours of operation
- Phone Number
- Link to website
- Images
- Link to Google maps
- Reviews
- Overall Star Rating
- Popular times to visit
- Related Searches
Benefits Of Google My Business:
Optimizing your GMB helps Google to better understand the nature of your business and your site. Half of the consumers that shop online, do a local search and visit one of the first few businesses that end up in their search results. Hence, it is necessary for a business site to have a clear location in its Google My Business.
Since Search Engine Optimization is hard to do and there is a lot of competition there online, it is difficult to rank your website in search engines. But Google offers Google My Business ( GMB ), which as mentioned before is a free tool for business owners to manage how their information is listed in the search.
Hence, Google My Business is especially useful for local businesses aiming to get better visibility within their locality.
How To Improve Your Google My Business Page:
1.Set Up Your Google Business Listing:
The very first step towards optimizing your Google My Business page is to create one. Go to Google’s My Business page and click 'Start Now' button in the upper left corner. Then fill in all the relevant fields. Make sure that the profile is complete and that every piece of information that you have submitted is accurate. If your business has been active for more than a few years, it is possible that you already have a Google My Business listing and all you have to do is claim it.
2.Choose Your Business Categories:
Make sure that you choose the best relevant category for your website. The category that the business owner chooses helps Google to properly list your business in searches. But, the user is required to choose from a preloaded list of categories and cannot create their own. If the user is unable to find a relevant keyword for his/her business, settle for the one that describes it more generally.
3.Update Correct Information:
Google often makes a big deal out of legitimacy. It takes great pains to make sure that every website ranked on the search engine is legitimate and a proper business venture. Make sure that your location is listed accurately. Pick a standard way to write out your address, a consistent phone number to use, and make sure all your listings match both each other and the information you provide on your website.
4.Search Engine Optimization:
Even though SEO works are costly and time-consuming, it is always better to optimize your site and it's content for search. This will go a long way in getting your site listed and in generating more organic traffic towards your site. The Domain Authority and Site Authority are two aspects that a business owner needs to focus on.
5.Load Quality Images:
Images help your website listing stand out and give potential consumers a glimpse of what to expect. Make sure that you use high-quality images that make your business and your site look good.
We Love Digital Marketing:
To stay competitive in today’s tech-savvy online business world, you must create and maintain a solid online presence. This requires much more than just launching a website and profiles on social media platforms because every other business or a corporation has one of those. What you need is a proper digital marketing company.
Digital marketing is a broad term used to describe a wide range of online marketing functions. The primary goal of a digital marketing company is to do the following 3 things:
- Increase your online presence.
- Perform market research.
- Integrate your online profiles and platforms.
To get a profitable ROI, it is advisable for business owners to hire an experienced digital marketing company. We Love Digital Marketing is the answer to all your online woes. "We Love Digital Marketing" is the best digital marketing agency in Kolkata, and we have expressed our passion through our company name. Our services comprise of various factors that are necessary to lead a business into the digital arena.
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