Email is one of the most important methods of business communication. It is cheap, fast, accessible, and easily replicated. It is highly beneficial in businesses as it provides efficient and effective ways to transmit all kinds of electronic data. The usage of email is growing rapidly daily. Statistically speaking, by the start of 2019, there were an estimated 3.8 billion email accounts around the world, a 100 million increase from 2018. Thus, it is safe to say that half of the global population uses email. How to Write Emails That Actually Drive Results?

Now, writing an email isn't as easy as it seems to be in business communication. You must write emails in a certain way to get responses from your targeted audience. Here are a few tips on How to Write Emails That Actually Drive Results?

Segmenting:

The first and foremost step is to segment your audience. You must group your audience based on their interest, demographics, etc. By segmenting your audience, you are targeting those people who, down the line, will be your potential buyer of the product or service you sell. Segmenting your audience helps you to direct valuable content to the specific individuals it was created for. You, by segmenting the audience, are filling their inboxes with the content they want to read. This thereby will increase the response rate from your audience. Segmentation proves to increase open rate results, click-through rates, and customer retention.

Personalize:

Another important point to keep in mind is to make sure that your email doesn't sound like spam. Begin your email with a personalized greeting, forex, “Dear member”.Personalizing the greeting of your emails with your contacts' first names grabs the attention of each reader right away.

Short and Precise:

In today’s world, pretty much everyone is busy. People barely have the time and patience to read a long email. Keeping your email short, simple, and precise will help to get responses. Because if not, your email is likely to fall into the spam folder.

Use Social Proof:

Reviews from your clients of your product/ service are vital because it can get you more new clients. Attaching such reviews in the email will act as proof that the product/service that you are selling is worth buying and that your brand is not a hoax. It helps to build the trust of your potential buyers.

Don’t over educate them:

You may be tempted to talk about everything in the first email. But I will stop you right there, instead try this: only give them the information they absolutely need to take the next step, whether that’s giving you a call, registering on your website, or anything else. This will serve the purpose, that is getting a response from your audience.

I’ll tell you what, email marketing is tricky. But if you want to make it easier then you must contact the best marketing agency in Kolkata-We Love Digital Marketing. We Love Digital Marketing is your one-stop solution to all your digital problems.

The above-mentioned points, if followed properly, will definitely help you to drive results from the emails that you send. All the best!