As the number of internet users is growing by the day, promoting a company’s products & services using electronic media is the most effective way to get the public’s attention. Marketing via digital means has many advantages ranging from cost control, better relationships with customers, search for potential customers, to higher revenue. Read on to know more about the factors that are responsible for the growing importance of digital marketing in today's business world:-

1) Cost Effective –

Cost is the most important factor that is considered when studying the importance of digital marketing today. Traditional marketing involves advertising a company’s products or services using newspapers, pamphlets, setting up billboards & promotional stalls in public places, broadcasting on the radio, television, etc. This sort of promotion requires a lot of monetary & time investment. When you advertise digitally, you would be paying to a few entities like social media sites & the content writers who write promotional content for your products. This method is highly cost-effective, especially for small businesses that have budget constraints.
Digital marketing can either be done free of cost or on a payable basis. SEO (Search Engine Optimization) is one commonly used digital marketing method in which you attract people via search engines to your posts or pages by using related keywords in your content multiple times so as to direct more internet traffic to your page.
Payable digital marketing includes mobile phone advertising, email marketing, social media advertising (Facebook, Instagram, YouTube), etc.

2) Reaching out to a large number of customers –

People these days spend a major part of their time on phones browsing the internet & social media. In India alone, smartphone users spend 72% of their time accessing online content. So marketing online is the best way to reach out to the maximum number of customers. Online marketing also helps in creating interest in the product among people & finding new potential customers. Online marketing reaches out to international customers as well which helps in business expansion.

According to statistics, 18% of local online visits to a product page in a day lead to the sale of one product on an average.

Note: Digital marketing is definitely profitable, but only if the right group of people is targeted & the right audience is reached.

3) Tracking popularity –

You can know the extent to which your advertising is making an impact by tracking the traffic on your page. Using web analytics services like Google Analytics, you can know the number of people visiting your page, time spent by them on your page, the sources which led them to your page etc.

4) Better relationship with customers –

Marketing services online will help establish interaction & a better relationship between customers & the company through social media discussions & instant resolving of customer queries by social media monitors (customer service providers). Most people prefer getting them
Issues resolved through email or live chat rather than via calls unless the issue is too serious. And according to a survey, 86% of customers show a willingness to pay more for the company’s products or services if the company’s customer service is quick & efficient.

5) Saves time –

An online post on social media or a website posted once will be seen by millions of people multiple times. Answer one customer’s query & it will be seen by thousands of internet users who might have similar doubts. Hence, this is a great option for saving time while also reaching out to a large number of customers.

6) Easy to make changes –

When a mistake is made in writing online content, it can be changed & updated easily. Whereas in traditional marketing making changes involves the replacement of advertising material & shelling out of a huge sum of money.

7) Higher revenue –

According to a study done by Google, digital marketing generates revenue which is 2.8 times more than what is achieved through traditional marketing.

8) Ease of marketing –

There are many digital marketing tools that will help in guiding you smoothly through the whole marketing process. Some examples of popular digital marketing tools are:- BuzzSumo (helps in finding out the most trending topics on the internet so that you can produce online content for your business with reference to them so as to attract the maximum number of visitors), Google Analytics (provides statistics which helps in understanding how effective your marketing has been), PopSurvey (helps create online surveys to know customer opinions & feedback), & many more.

Importance of digital marketing today is being understood by more & more businesses which are reflected by the whopping number of businesses transitioning completely or partially to digital marketing every day. It is predicted that by 2021, companies would be spending 75% of their total marketing budget on digital marketing rather than on traditional marketing. We Love Digital Marketing is the Best digital marketing company in Kolkata.