In very common and general language we may say, inbound marketing is a technique that helps the firm to gain customers through many social media and technological ways. It is a sort of marketing methodology or process which is formulated or constructed to attract visitors, beginners, novices, and potential or possible client and customers. It works upon catching more customers through ideas and content rather than out pushing the brand or product or the services in the market, onto the odds in the urge to have acceptance by the customers or the cult generations. If we talk in terms of digital marketing, inbound marketing simply means using various and numerous marketing aisles. The most common digital marketing channels are content writing, search engine optimization (SEO), and numerous social media platforms. It is basically a kind of very attractive, impressive and desirable form of digital marketing. It is an extremely simple, easier and attractive way of marketing. If we are talking about the need or use of this type of marketing, we will get an easy reply, the sole aim of inbound marketing is to increase the product’s reach and scope and also to propel quality trade, engagements, meetings, proposals and conversations using the earned and acquired media.

Features of inbound marketing

Inbound marketing is a really very impressive and attractive sort of marketing methodology. It has got two basic and major features upon which the entire concept works. It is very rightful to say that yes, the complete idea of this marketing strategy is based upon the two prominent features, which are,

1.Owned media

Already we have discussed that inbound marketing is of great use. It is very much in trend. One of the two basic and prominent features of this type of marketing is, it has got owned media. Owned media are those channels over which you may have your complete control. Like your blog, website, product landing page, brand social media profiles, and YouTube. You have complete authority and supervision for whatever you like to post and display and exhibit.

2. Earned media

Another most important and crucial feature is earned media. We can easily make it from the phrase “earned”. This is a type of range of coverage that you have successfully earned from your sheer hard work. It has got two different modes, offline and online mode. Offline methods include magazines and newspapers online mode includes things like coverage on news sites, use of campaign hashtags, discussions in online forums and conferences and online reviews.

Advantages of Inbound marketing

       We have plenty of advantages and benefits of using this kind of marketing. To discuss a few, we will mention them down below.

1. The trust factor

This kind of marketing strategy involves giving some accurate and appropriate knowledge and idea about the product and service that the potential customer is searching for. It is considered to be the most trusted and reliable sort of marketing formula. It not at all concerned with simply pushing unwanted sales at every opportunity. The customer will get idea and information which is limited up to their search zone. No undesirable and unpleasant notion is passed to them.

2. Get the right audience at the right place to create healthy and quality traffic

This is indeed the best advantage of inbound marketing. It is like, you will not be wasting your time targeting the wrong slot of the client or audience. It helps you meet the perfect audience in the right place. This idea will obviously help in gathering a very healthy and quality business.

3. Helps to get rid over-dependency upon the single medium of marketing

It successfully helps in getting out of the idea of over-reliance on one channel. By pursuing quality traffic from a variety of sources like social media referrals, organic search and referrals from additional websites talking about your exceptional hard work, you successfully manage to avoid reliance upon the single channel of marketing to help you in the matter. With a reduction in the dependency on a single medium of media, you will automatically cut down on the associated or connected risks.

   We have successfully learned the concept of inbound marketing, along with its features and benefits. It is rightfully ascertained that inbound marketing is one of the best and most attractive sorts of marketing methods. It is all about the different techniques and methods which involve different mediums of media to gather healthy and potential customers of the related product or service. We tried to cover almost all of the concepts but in case you want to get some more idea about the matter or you want to get this service for yourself you must throw some sight over -We Love Digital Marketing, one of the Best digital marketing companies in Kolkata. It is an interest of WL DIGITAL MARKETING Pvt Ltd in Kolkata which concentrates on formulating incredible digital marketing strategies for various companies and firms. Their major motive is to represent the concerned brand online. They struggle towards building a bridge that will allow easy and understandable communication between the brand and it’s respective customers or clients. They are indeed one of the best digital marketing platforms in Kolkata.