Social media has brought significant changes in our lives, from getting news updates to interacting with closed ones, it’s almost omnipresent. It is unavoidable, powerful and is here to stay.
Social media has been growing exponentially since 2004 and is yet to reach the peak of popularity yet. Social media platforms provide a unique way of interaction with the customers, beyond local and social boundaries; even share user-generated content like photos or videos.
But the question arises is it worth investing in social media platforms for your business? The answer largely depends on your target audience, but ignoring social media marketing would be an impractical decision.
What statistics say?
Did you know that Instagram has 1 billion active monthly users, which means this many people check their IG account every month? It even doesn’t end here. The statistics also show 700 million active daily users and of these, 400 million users check out IG stories regularly. The most interesting stat concerning Instagram for business is that 72% of Instagram users have purchased a product or service they saw on their feed, a quick bit of math and you realize that of the 700 million users, just more than 500 million users have made a purchase from Instagram. This evidences that people are out there looking for your business. As stories are added and monthly users grow, people are missing 70% of posts from the people they follow, part of this due to the formula which shows user content according to the priority judged by regular interactions with posts. This formula cannot be changed, but what can be done is what changes you can bring to grow your business on Instagram. This involves using Instagram Tips for your business on a regular basis.
It is important to know how you can use Instagram tips for your business.
Here are some Instagram tips for your business:
Optimize your bio
Start at the very beginning. Does your bio reflect your business or you? Do you have an engaging description of your products or services? Have you added a link of your website? Are you using hashtags in your bio?
Start by refining and optimizing your Instagram bio.
Be Unique- Advertise differently
Post content on your account cautiously. Have an in-depth analysis of your business and organisation. Chalk out a long term strategy on how you would like to present yourself on Instagram. Your audience should get to know: what, why and how you do. This carves a unique identity and your audience will recognise you from a plethora of business handles. Know your USP and highlight it before the audience.
Define your target audience
While making strategies for your Instagram marketing plan, focus on the demographics of your audience, such as: What people are looking for? How many would see what you wish them to see your competitor’s strategy and so on?
You could use your Instagram analytics to understand: the percentage of men and women in your target audience, on which of the week they are most active, at what time they are most active. You can use this data to customise your content.
Build Trust
Trust is something which takes time to build up. It cannot be done in one week, or through 2 or 3 paid campaigns. To build trust, you must create an effective follower list who are genuine and understand your business’s language.
As far as customer support is concerned, people expect a business to respond to them within an hour. Utilizing Instagram DM’s can be a very effective way for customers to get in touch with you and chat in real-time.
Engage your audience
The 2 rules for better engagement consist of creating engaging content, ability to tickle human emotion.
Create evergreen content. Content that generates emotion in the user, draft your social media, content, design and colour guidelines. Research on the current trends, your competitors, and the kind of content users consume. Think from the user’s perspective and build content accordingly. You can also use Instagram tools such as Instagram live and stories for better interaction.
Bring in Guest-posters or post to another account
Bringing in Industry-experts to take-over your Instagram account can bring in excitement and variety: An architect giving the followers a tour of Roman architecture, an engineer talking about some great monuments, etc.
Hosting giveaways
This could be done to attract followers. Everyone likes freebies, be it product or services. Teaming it with another account to host a giveaway can bring in a good number of followers.
Offer “followers-only” promotions
Offer services, free consultations, or some other rewards to capture followers and keep them engaged.
Never buy followers
Social media is based on the concept of building relationships, and relationships build on dishonesty do not last long. Fake followers might seem impressive, but in the long-run, they aren’t likely to grow your business.
Your business could be B2B or B2C. But the above steps need to be focused on, independent of your business.
P.S: Simply reading this blog won’t help, follow and execute it to get the results. We Love Digital Marketing which is the best Digital Marketing agency in Kolkata has professionals who follow and implement these Instagram tips for their clients.
